{"product_id":"muller-extra-vintage-sparkling-wine-poster-by-hans-rudi-erdt-1908","title":"Müller Extra Vintage Sparkling Wine Poster by Hans Rudi Erdt, 1908","description":"\u003cp\u003eHans Rudi Erdt’s 1908 advertisement \u003cem\u003eMüller Extra Sekt Matheus Müller Hoflieferant Eltville\u003c\/em\u003e turns a sparkling-wine promotion into a sharply staged encounter between typography, fashion and product. Against an almost unbroken white ground, an elegantly dressed figure raises a glass on the right, while the words “Müller Extra” command the upper left in emphatic black lettering. Deep red, black and white dominate, with touches of gold and patterned colour lending the costume a calculated air of luxury.\u003c\/p\u003e\n\n\u003cp\u003eErdt was a leading figure in early twentieth-century German commercial art, a period in which the poster was being refined into a modern form of mass communication. Rather than relying on elaborate scenery or lengthy explanation, designers used simplified silhouettes, memorable lettering and decisive colour contrasts to arrest the attention of passers-by. This advertisement exemplifies that economy. Matheus Müller’s name, its Eltville location and the designation “Hoflieferant” establish the firm’s identity, while the poised drinker supplies the social atmosphere: Müller Extra is presented not merely as a beverage, but as part of a polished, fashionable world.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe composition is deliberately asymmetrical. The figure occupies most of the right-hand side, leaning into the open field of the poster while holding the glass at roughly the point where the eye naturally settles. A vivid red collar and white fur trim frame the upper body; elsewhere, contrasting panels and ornamental details break the coat into a lively mosaic of colour. A ring provides a small note of finery, and restrained highlights along the glass, costume and contours give dimension to forms that otherwise remain boldly graphic.\u003c\/p\u003e\n\n\u003cp\u003eOn the left, Erdt constructs a clear hierarchy of information. The large “Müller Extra” lettering is read first, its dense black forms made more forceful by the surrounding white space. Below it, three matching bottles stand together near the lower edge. Their repetition creates a compact visual rhythm and turns the packaging itself into a recognisable emblem. The smaller wording “Matheus Müller Hoflieferant Eltville” anchors the brand to its producer and place without competing with the principal name.\u003c\/p\u003e\n\n\u003cp\u003eThe relationship between figure and bottles is especially effective. The bottles are small, upright and repeated; the drinker is expansive, animated and singular. Between them lies a broad area of uncluttered ground, allowing each element to remain distinct while the raised glass links consumption to display. Even the lighting serves the design rather than illusionistic space: highlights catch the clear liquid and fur trim, but there is no elaborate setting to distract from the message.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eGerman poster design around 1900 increasingly favoured reduction over description. Strong outlines, flat colour and a limited number of motifs made advertisements legible at a glance in the busy environment of the modern city. Erdt’s solution retains more decorative character than a wholly austere product poster, yet every flourish has a commercial purpose. The elaborate coat attracts attention, the restricted palette aids recognition, and the commanding typography fixes the name in memory.\u003c\/p\u003e\n\n\u003cp\u003eEltville, in Germany’s Rhine wine region, gives the advertisement a meaningful geographical anchor for its sparkling-wine subject. Yet Erdt avoids vineyards, cellars or picturesque landscape altogether. His focus is urban and aspirational: a fashionable figure, a gleaming glass and a succinct arrangement of bottles. The result is a poster whose sophistication lies in selection—just enough detail to suggest glamour, and enough visual discipline to make “Müller Extra” unmistakable.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/de\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/de\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/de\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/de\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/de\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67631776596359,"sku":null,"price":227.0,"currency_code":"CNY","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67631776629127,"sku":null,"price":543.0,"currency_code":"CNY","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67631776661895,"sku":null,"price":633.0,"currency_code":"CNY","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67631776694663,"sku":null,"price":227.0,"currency_code":"CNY","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67631776727431,"sku":null,"price":543.0,"currency_code":"CNY","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":67631776760199,"sku":null,"price":633.0,"currency_code":"CNY","in_stock":true},{"title":"12x16in (30x40cm) \/ Art print","offer_id":67631776792967,"sku":null,"price":353.0,"currency_code":"CNY","in_stock":true},{"title":"12x16in (30x40cm) \/ Framed art print","offer_id":67631776825735,"sku":null,"price":950.0,"currency_code":"CNY","in_stock":true},{"title":"12x16in (30x40cm) \/ Framed canvas","offer_id":67631776858503,"sku":null,"price":995.0,"currency_code":"CNY","in_stock":true},{"title":"A3 (297x420mm) \/ Art print","offer_id":67631776891271,"sku":null,"price":353.0,"currency_code":"CNY","in_stock":true},{"title":"A3 (297x420mm) \/ Framed art print","offer_id":67631776924039,"sku":null,"price":950.0,"currency_code":"CNY","in_stock":true},{"title":"A3 (297x420mm) \/ Framed canvas","offer_id":67631776956807,"sku":null,"price":995.0,"currency_code":"CNY","in_stock":true},{"title":"16x20in (40x50cm) \/ Art print","offer_id":67631776989575,"sku":null,"price":516.0,"currency_code":"CNY","in_stock":true},{"title":"16x20in (40x50cm) \/ Framed art print","offer_id":67631777022343,"sku":null,"price":1176.0,"currency_code":"CNY","in_stock":true},{"title":"16x20in (40x50cm) \/ Framed canvas","offer_id":67631777055111,"sku":null,"price":1266.0,"currency_code":"CNY","in_stock":true},{"title":"18x24in (45x60cm) \/ Art print","offer_id":67631777087879,"sku":null,"price":570.0,"currency_code":"CNY","in_stock":true},{"title":"18x24in (45x60cm) \/ Framed art print","offer_id":67631777120647,"sku":null,"price":1357.0,"currency_code":"CNY","in_stock":true},{"title":"18x24in (45x60cm) \/ Framed canvas","offer_id":67631777153415,"sku":null,"price":1447.0,"currency_code":"CNY","in_stock":true},{"title":"A2 (420x594mm) \/ Art print","offer_id":67631777186183,"sku":null,"price":570.0,"currency_code":"CNY","in_stock":true},{"title":"A2 (420x594mm) \/ Framed art print","offer_id":67631777218951,"sku":null,"price":1357.0,"currency_code":"CNY","in_stock":true},{"title":"A2 (420x594mm) \/ Framed canvas","offer_id":67631777251719,"sku":null,"price":1447.0,"currency_code":"CNY","in_stock":true},{"title":"20x28in (50x70cm) \/ Art print","offer_id":67631777284487,"sku":null,"price":697.0,"currency_code":"CNY","in_stock":true},{"title":"20x28in (50x70cm) \/ Framed art print","offer_id":67631777317255,"sku":null,"price":1854.0,"currency_code":"CNY","in_stock":true},{"title":"20x28in (50x70cm) \/ Framed canvas","offer_id":67631777350023,"sku":null,"price":1990.0,"currency_code":"CNY","in_stock":true},{"title":"24x36in (60x90cm) \/ Art print","offer_id":67631777382791,"sku":null,"price":760.0,"currency_code":"CNY","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed art print","offer_id":67631777415559,"sku":null,"price":2080.0,"currency_code":"CNY","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed canvas","offer_id":67631777448327,"sku":null,"price":2261.0,"currency_code":"CNY","in_stock":true},{"title":"A1 (594x841mm) \/ Art print","offer_id":67631777481095,"sku":null,"price":760.0,"currency_code":"CNY","in_stock":true},{"title":"A1 (594x841mm) \/ Framed art print","offer_id":67631777513863,"sku":null,"price":2080.0,"currency_code":"CNY","in_stock":true},{"title":"A1 (594x841mm) \/ Framed canvas","offer_id":67631777546631,"sku":null,"price":2261.0,"currency_code":"CNY","in_stock":true},{"title":"28x40in (70x100cm) \/ Art print","offer_id":67631777579399,"sku":null,"price":995.0,"currency_code":"CNY","in_stock":true},{"title":"28x40in (70x100cm) \/ Framed art print","offer_id":67631777612167,"sku":null,"price":2758.0,"currency_code":"CNY","in_stock":true},{"title":"28x40in (70x100cm) \/ Framed canvas","offer_id":67631777644935,"sku":null,"price":2758.0,"currency_code":"CNY","in_stock":true},{"title":"30x40in (75x100cm) \/ Art print","offer_id":67631777677703,"sku":null,"price":995.0,"currency_code":"CNY","in_stock":true},{"title":"30x40in (75x100cm) \/ Framed art print","offer_id":67631777710471,"sku":null,"price":2758.0,"currency_code":"CNY","in_stock":true},{"title":"30x40in (75x100cm) \/ Framed canvas","offer_id":67631777743239,"sku":null,"price":2758.0,"currency_code":"CNY","in_stock":true},{"title":"A0 (841x1189mm) \/ Art print","offer_id":67631777776007,"sku":null,"price":1312.0,"currency_code":"CNY","in_stock":true},{"title":"A0 (841x1189mm) \/ Framed art print","offer_id":67631777808775,"sku":null,"price":6918.0,"currency_code":"CNY","in_stock":true},{"title":"A0 (841x1189mm) \/ Framed canvas","offer_id":67631777841543,"sku":null,"price":6511.0,"currency_code":"CNY","in_stock":true},{"title":"37x50in (94x127cm) \/ Art print","offer_id":67631777874311,"sku":null,"price":1673.0,"currency_code":"CNY","in_stock":true},{"title":"37x50in (94x127cm) \/ Framed art print","offer_id":67631777907079,"sku":null,"price":8319.0,"currency_code":"CNY","in_stock":true},{"title":"37x50in (94x127cm) \/ Framed canvas","offer_id":67631777939847,"sku":null,"price":7822.0,"currency_code":"CNY","in_stock":true},{"title":"45x60in (114x150cm) \/ Art print","offer_id":67631777972615,"sku":null,"price":2261.0,"currency_code":"CNY","in_stock":true},{"title":"45x60in (114x150cm) \/ Framed art print","offer_id":67631778005383,"sku":null,"price":12659.0,"currency_code":"CNY","in_stock":true},{"title":"45x60in (114x150cm) \/ Framed canvas","offer_id":67631778038151,"sku":null,"price":11755.0,"currency_code":"CNY","in_stock":true},{"title":"52x70in (132x178cm) \/ Art print","offer_id":67631778070919,"sku":null,"price":3753.0,"currency_code":"CNY","in_stock":true},{"title":"52x70in (132x178cm) \/ Framed art print","offer_id":67631778103687,"sku":null,"price":16954.0,"currency_code":"CNY","in_stock":true},{"title":"52x70in (132x178cm) \/ Framed canvas","offer_id":67631778136455,"sku":null,"price":15824.0,"currency_code":"CNY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/0344\/8638\/files\/file_41f8d60b-8d85-4ccf-9656-2352a504355d.jpg?v=1791229000","url":"https:\/\/uniquemaps.co\/de\/products\/muller-extra-vintage-sparkling-wine-poster-by-hans-rudi-erdt-1908","provider":"The Unique Maps Co.","version":"1.0","type":"link"}