{"product_id":"quinquina-mugnier-vintage-aperitif-poster-by-jules-cheret-1907","title":"Quinquina Mugnier Vintage Aperitif Poster by Jules Chéret, 1907","description":"\u003cp\u003eJules Chéret’s 1907 poster \u003cem\u003eQuinquina Mugnier. Grand apéritif. Dans tous les cafés\u003c\/em\u003e turns an advertisement for a quinquina aperitif into a brisk theatrical encounter. A smiling woman in a vivid red costume steps forward with a filled glass on her serving tray, her angled pose seeming to animate the otherwise shallow pictorial space. Above and around her, emphatic yellow, red and black lettering announces the Mugnier name with the force of a public proclamation. Figure, drink and typography are integrated into a single buoyant design: direct enough to be read at a glance, yet sufficiently decorative to reward closer attention.\u003c\/p\u003e\n\n\u003cp\u003eChéret was a formative figure in the development of modern French poster art, helping to establish commercial imagery as a conspicuous feature of urban visual culture. His posters combined fluid drawing, bright colour and spirited figures in compositions designed for immediate recognition amid the bustle of streets, cafés and entertainment districts. Here, a fashionable beverage is associated not with solemn refinement but with sociability and cheerful service. The phrase \u003cem\u003e“Dans tous les cafés”\u003c\/em\u003e — “in all cafés” — places the drink firmly within the public life of the period, when increasingly sophisticated graphic advertising was becoming central to branding and consumption.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe figure occupies the lower half of the vertical composition, slightly to the left of centre. Her red clothing provides the poster’s strongest concentration of colour, while paler areas of cream and white keep the silhouette clear. Decorative red trimming along her apron adds a small but effective echo of the larger colour blocks. Her elaborately arranged hair, open smile and lively stance give her the air of a performer as much as a server; even the tray is held as though it were part of a rehearsed gesture. The glass becomes a compact focal point, presenting the advertised drink without interrupting the sweep of the figure.\u003c\/p\u003e\n\n\u003cp\u003eTypography commands the upper portion. “QUINQUINA MUGNIER” appears in large yellow letters, their warmth intensified by dark outlines and the surrounding red. “Grand Apéritif” continues the hierarchy below, while the lower inscription — “Seul Fabricant FRÉDÉRIC MUGNIER Dijon” — anchors the design with the manufacturer’s name and place. Rather than being applied as an afterthought, the lettering shapes the entire composition: the woman’s pose leads the eye upwards, while the descending arrangement of words returns it towards the tray and glass.\u003c\/p\u003e\n\n\u003cp\u003eA cooler, lightly coloured background offsets the dominant reds and yellows. Subtle leaf forms at the right introduce an organic accent, perhaps visually recalling the botanical origins of quinquina, an aperitif flavoured with cinchona. The space remains intentionally compressed, with little attempt at a fully described interior. This absence of setting allows the poster to work quickly and clearly: the woman seems to emerge directly from the field of colour, while a faint border contains the exuberance within a crisp vertical frame.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eBy 1907, the illustrated poster had become an established part of French metropolitan life, carrying advertisements beyond the shop counter and into shared public space. Chéret’s achievement lay partly in understanding that such designs needed more than legible information. They required rhythm, personality and a visual shorthand capable of making a brand memorable. His animated female figures were especially effective in embodying modern leisure, turning products, performances and venues into scenes of effortless pleasure.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eQuinquina Mugnier\u003c\/em\u003e demonstrates that economy particularly well. Its limited palette, emphatic lettering and shallow space are practical instruments of communication, but Chéret makes them feel festive rather than mechanical. Small details — the apron trim, the upward tilt of the tray, the contrast between cool background and heated typography — sustain the poster’s energy after its commercial message has been absorbed. It remains a vivid record of the moment when advertising became not merely informative, but an art of public spectacle.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/de\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 36x14in (90x35cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/de\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/de\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/de\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/de\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"9x18in (23x45cm) \/ Art print","offer_id":67649373667719,"sku":null,"price":352.0,"currency_code":"CNY","in_stock":true},{"title":"9x18in (23x45cm) \/ Framed art print","offer_id":67649373700487,"sku":null,"price":857.0,"currency_code":"CNY","in_stock":true},{"title":"9x18in (23x45cm) \/ Framed canvas","offer_id":67649373733255,"sku":null,"price":948.0,"currency_code":"CNY","in_stock":true},{"title":"12x24in (30x60cm) \/ Art print","offer_id":67649373766023,"sku":null,"price":569.0,"currency_code":"CNY","in_stock":true},{"title":"12x24in (30x60cm) \/ Framed art print","offer_id":67649373798791,"sku":null,"price":1354.0,"currency_code":"CNY","in_stock":true},{"title":"12x24in (30x60cm) \/ Framed canvas","offer_id":67649373831559,"sku":null,"price":1444.0,"currency_code":"CNY","in_stock":true},{"title":"16x36in (40x90cm) \/ Art print","offer_id":67649373864327,"sku":null,"price":794.0,"currency_code":"CNY","in_stock":true},{"title":"16x36in (40x90cm) \/ Framed art print","offer_id":67649373897095,"sku":null,"price":2166.0,"currency_code":"CNY","in_stock":true},{"title":"16x36in (40x90cm) \/ Framed canvas","offer_id":67649373929863,"sku":null,"price":2256.0,"currency_code":"CNY","in_stock":true},{"title":"20x40in (50x100cm) \/ Art print","offer_id":67649373962631,"sku":null,"price":993.0,"currency_code":"CNY","in_stock":true},{"title":"20x40in (50x100cm) \/ Framed art print","offer_id":67649373995399,"sku":null,"price":2977.0,"currency_code":"CNY","in_stock":true},{"title":"20x40in (50x100cm) \/ Framed canvas","offer_id":67649374028167,"sku":null,"price":2977.0,"currency_code":"CNY","in_stock":true},{"title":"22x50in (56x127cm) \/ Art print","offer_id":67649374060935,"sku":null,"price":1760.0,"currency_code":"CNY","in_stock":true},{"title":"22x50in (56x127cm) \/ Framed art print","offer_id":67649374093703,"sku":null,"price":7894.0,"currency_code":"CNY","in_stock":true},{"title":"22x50in (56x127cm) \/ Framed canvas","offer_id":67649374126471,"sku":null,"price":7894.0,"currency_code":"CNY","in_stock":true},{"title":"27x60in (70x150cm) \/ Art print","offer_id":67649374159239,"sku":null,"price":2391.0,"currency_code":"CNY","in_stock":true},{"title":"27x60in (70x150cm) \/ Framed art print","offer_id":67649374192007,"sku":null,"price":12630.0,"currency_code":"CNY","in_stock":true},{"title":"27x60in (70x150cm) \/ Framed canvas","offer_id":67649374224775,"sku":null,"price":11728.0,"currency_code":"CNY","in_stock":true},{"title":"32x70in (80x178cm) \/ Art print","offer_id":67649374257543,"sku":null,"price":3744.0,"currency_code":"CNY","in_stock":true},{"title":"32x70in (80x178cm) \/ Framed art print","offer_id":67649374290311,"sku":null,"price":16915.0,"currency_code":"CNY","in_stock":true},{"title":"32x70in (80x178cm) \/ Framed canvas","offer_id":67649374323079,"sku":null,"price":15787.0,"currency_code":"CNY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/0344\/8638\/files\/file_542f793c-6f79-41ce-8e13-495791a17495.jpg?v=1791388778","url":"https:\/\/uniquemaps.co\/de\/products\/quinquina-mugnier-vintage-aperitif-poster-by-jules-cheret-1907","provider":"The Unique Maps Co.","version":"1.0","type":"link"}