{"product_id":"ricqles-vintage-mint-liqueur-poster-by-leonetto-cappiello-1924","title":"Ricqlès Vintage Mint Liqueur Poster by Leonetto Cappiello, 1924","description":"\u003cp\u003eLeonetto Cappiello’s \u003cem\u003eAlcool de menthe de Ricqlès\u003c\/em\u003e, created in 1924, turns an advertisement for mint alcohol into a concentrated burst of colour and movement. A woman in a billowing orange dress occupies the centre of the composition, her animated pose set sharply against an expansive field of deep red. The branded bottle appears prominently at the upper right, while green lettering and small botanical accents cut cool notes through the poster’s predominantly warm palette.\u003c\/p\u003e\n\n\u003cp\u003eItalian-born and active in Paris, Cappiello was among the designers who reshaped commercial poster art during the early twentieth century. Rather than relying on crowded scenes or lengthy explanations, he favoured a single memorable figure, emphatic colour contrasts and a product rendered clearly enough to register at a glance. Designed for busy urban surroundings, such compositions made recognition itself a form of persuasion: the silhouette, palette and gesture became inseparable from the advertised name.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe central figure gives the poster its extraordinary momentum. Her body appears caught in mid-movement, with the orange fabric spreading into broad, curving folds around her. Bright highlights articulate the dress without disrupting its graphic simplicity, while a small shadow beneath her feet provides just enough grounding. The pose is lively but carefully controlled, forming a sweeping visual link between the surrounding lettering and the bottle above.\u003c\/p\u003e\n\n\u003cp\u003eCappiello uses the red ground as an active part of the design rather than as mere background. Its uninterrupted colour isolates the figure, removing any suggestion of an ordinary interior or street scene and allowing the advertisement to operate almost like an emblem. Against it, orange, white and flashes of green acquire unusual intensity. Green foliage worked into the woman’s hair introduces a quieter detail, visually reinforcing the mint theme without competing with the principal silhouette.\u003c\/p\u003e\n\n\u003cp\u003eTypography is woven into this movement. The words “Alcool de Menthe” curve across the composition in flowing script, their varied widths echoing the rhythms of the dress. Smaller claims — “Saveur fraiche”, “Parfum agréable” and “Hygiène parfaite” — appear in bright green serif lettering, creating a more orderly counterpoint to the expressive figure. The bottle itself is treated with greater descriptive precision: highlights suggest glass, while the label and its small embellishments keep the Ricqlès identity legible. Cappiello’s signature, “L. Cappiello”, is visible at the lower right.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eCappiello is frequently associated with the emergence of a more modern language of advertising, one based on immediate visual recall. His characteristic method was to detach an exuberant figure, creature or invented personality from everyday surroundings and place it against a largely plain, often dark or saturated field. This economy gave his posters exceptional clarity at a distance, while their humour, theatricality and unusual colour combinations made them rewarding at closer range.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eAlcool de menthe de Ricqlès\u003c\/em\u003e demonstrates how effectively that approach could bind product and performance together. The bottle remains unmistakably commercial, yet the eye first encounters a compact piece of graphic theatre: the flare of orange against red, the dancer-like gesture and the curling French script. Nearly a century after its creation, the poster retains its force because every element — figure, lettering, colour and brand — contributes to the same swift, memorable impression.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/de\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 24x36in (60x90cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/de\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/de\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/de\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/de\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"A4 (210x297mm) \/ Art print","offer_id":67640826036615,"sku":null,"price":227.0,"currency_code":"CNY","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67640826069383,"sku":null,"price":545.0,"currency_code":"CNY","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":67640826102151,"sku":null,"price":636.0,"currency_code":"CNY","in_stock":true},{"title":"12x18in (30x45cm) \/ Art print","offer_id":67640826134919,"sku":null,"price":354.0,"currency_code":"CNY","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":67640826167687,"sku":null,"price":954.0,"currency_code":"CNY","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed 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