{"product_id":"amer-jacques-vintage-drinks-advertising-poster-1920","title":"Amer Jacques Vintage Drinks Advertising Poster, 1920","description":"\u003cp\u003eJ. L. Goffart’s \u003cem\u003eAmer Jacques\u003c\/em\u003e, dated 1920, turns a beverage advertisement into a spirited outdoor celebration. At its centre, a jockey sits astride a glossy chestnut horse and raises his glass with theatrical good humour. Beside him, a gentleman in a black bowler hat answers the toast, while the saturated green of the surrounding landscape gives their pink, blue, cream and brown clothing unusual clarity. The result is both convivial and carefully staged: an instantly readable scene in which sporting excitement, sociability and brand identity become inseparable.\u003c\/p\u003e\n\n\u003cp\u003eCreated by the Belgian artist Goffart at a time when commercial posters were an increasingly prominent part of urban visual culture, the design belongs to an era in which advertisers relied on illustration as much as written persuasion. Rather than presenting the drink in isolation, Goffart constructs an entire social world around it. The association with horses, smart dress and an outdoor gathering lends Amer Jacques an air of fashionable leisure, while the product itself is reiterated through bottles, glasses and branded cases. Its commercial message is direct, but the storytelling gives the poster a life beyond straightforward promotion.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe horse and rider establish the composition’s principal vertical axis. The jockey’s white cap catches the eye against the darker woodland, while his blue vest and pink shirt form a bright sequence of colour above the horse’s warm chestnut coat. Subtle folds in the clothing and highlights along the animal’s flank prevent these broad areas of colour from appearing static. Most animated of all is the raised glass: a small, gleaming detail held at the precise point where the figure’s upward gesture meets the open space around him.\u003c\/p\u003e\n\n\u003cp\u003eAt lower centre, the bowler-hatted man provides a grounded counterweight to the mounted figure. His long dark coat cuts a strong silhouette, and his upturned face directs attention back towards the jockey. Behind them, spectators in hats and formal clothes are distributed across the middle distance, some carrying umbrellas. They are less sharply emphasised than the central pair, allowing the gathering to recede gently into the densely wooded setting while still suggesting the bustle of a public occasion.\u003c\/p\u003e\n\n\u003cp\u003eThe explicitly commercial elements are concentrated around the edges of the action. At lower left, cases marked “AMER JACQUES” sit close to the foreground; at lower right, a bottle and two glasses are arranged on a tray. These objects create a visual path across the foot of the design and ensure that the celebratory toast remains connected to the advertised drink. Above, the name “Amer Jacques” appears in prominent flowing script, its curves contrasting with the sturdier forms of horse, figures and packing cases. A green border gathers the various elements into a single emphatic graphic field.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003e\u003cem\u003eAmer Jacques\u003c\/em\u003e reflects the persuasive language of early twentieth-century beverage advertising, in which a product could be sold through atmosphere, character and implied social ritual. The poster does not labour its message with extensive text. Instead, it offers a memorable tableau of shared pleasure: raised glasses, animated faces, polished attire and a well-groomed horse. Such economy is central to effective poster design, where the subject, brand name and emotional tone must be grasped quickly.\u003c\/p\u003e\n\n\u003cp\u003eGoffart balances that clarity with an abundance of incidental detail. The reflections in the glasses, cursive lettering on the cases, varied spectators and layered greenery reward slower inspection without weakening the bold central action. Cheerful yet controlled, the design preserves the visual confidence of 1920 advertising while offering a particularly engaging glimpse of the period’s association between branded drink, spectacle and sociable outdoor life.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/es\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 36x24in (90x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/es\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/es\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/es\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/es\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"A4 (210x297mm) \/ Art print","offer_id":67650128413063,"sku":null,"price":226.0,"currency_code":"CNY","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67650128445831,"sku":null,"price":542.0,"currency_code":"CNY","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":67650128478599,"sku":null,"price":632.0,"currency_code":"CNY","in_stock":true},{"title":"12x18in (30x45cm) \/ Art print","offer_id":67650128511367,"sku":null,"price":352.0,"currency_code":"CNY","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":67650128544135,"sku":null,"price":947.0,"currency_code":"CNY","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed 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