{"product_id":"c-feigenspan-s-vintage-bock-beer-poster-by-herman-bartsch-1887","title":"C. Feigenspan’s Vintage Bock Beer Poster by Herman Bartsch, 1887","description":"\u003cp\u003eHerman Bartsch’s \u003cem\u003eC. Feigenspan’s Bock\u003c\/em\u003e, created in 1887, turns a beer advertisement into a miniature pageant. At its centre stands a crowned, elaborately robed figure, raising a glass with ceremonial confidence while animated goats gather at his feet. Deep black and warm brown are lifted by golden accents, and the large, curving word “BOCK” gives the lower half of the design an emphatic graphic weight. Rather than presenting the drink as a simple commodity, Bartsch constructs an entire festive persona around it.\u003c\/p\u003e\n\n\u003cp\u003eThe poster belongs to a period in which American advertising was becoming increasingly pictorial and sophisticated. During the decades after the Civil War, expanding print culture allowed breweries and other businesses to cultivate recognisable identities through memorable lettering, colour and characterful illustration. Here the goats supply more than comic decoration: “Bock” is also the German word for a male goat, making the animal a long-established visual pun in the imagery associated with bock beer. Bartsch exploits that connection exuberantly, turning the product name into both typography and narrative.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe regal figure governs the composition from the central foreground. His dark costume forms its strongest vertical element, while ornament around the neckline and sleeves breaks the broad areas of black into smaller decorative passages. Crowned and front-facing, he raises a bright glass above the surrounding activity. Fine highlights on its surface distinguish it from the heavier tones of the robe, ensuring that the advertised drink remains visually prominent even amid the elaborate costume.\u003c\/p\u003e\n\n\u003cp\u003eBelow, the goats introduce movement and mischief. Their angled bodies and lively poses counter the figure’s formal stance, leading the eye laterally across the lower part of the poster. Textures in their coats are described with close linework, yet their silhouettes remain sufficiently clear to function as bold advertising motifs. The arrangement is asymmetrical but carefully balanced: the king provides a stable centre, while the animals animate the space around him.\u003c\/p\u003e\n\n\u003cp\u003eLettering is integral to this structure. “C. Feigenspan’s” establishes the brand at the top, while the broad, curved serif letters of “BOCK” anchor the design below. A circular pattern radiates behind the central figure, lending his toast an almost heraldic emphasis, and delicate floral embellishments soften the upper edges. A dark border contains the scene, keeping its figures, ornament and typography compressed within a shallow, poster-like space. Along the bottom appears the small imprint “HERMANN BARTSCH, 54 BECKMAN ST. N.Y.”, a modest signature beneath the far more theatrical commercial display.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003e\u003cem\u003eC. Feigenspan’s Bock\u003c\/em\u003e demonstrates how late nineteenth-century advertising could combine direct communication with wit and spectacle. Its hierarchy is immediately legible—the brewer’s name, the commanding product word and the raised glass—but the goats and mock-monarchical figure reward a longer look. This fusion of text, mascot-like imagery and decorative framing anticipates the increasingly coordinated approach to brand identity that would shape modern commercial design.\u003c\/p\u003e\n\n\u003cp\u003eWhat gives Bartsch’s poster its particular vitality is the tension between ceremony and play. The crowned drinker poses with solemn grandeur; the goats refuse such stillness. Together they make the advertisement feel less like a label enlarged to poster scale than a compact piece of visual theatre, rooted in the convivial imagery of beer culture and the confident graphic language of the American print economy in 1887.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/es\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/es\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/es\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/es\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/es\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67631770173831,"sku":null,"price":227.0,"currency_code":"CNY","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67631770206599,"sku":null,"price":543.0,"currency_code":"CNY","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67631770239367,"sku":null,"price":633.0,"currency_code":"CNY","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67631770272135,"sku":null,"price":227.0,"currency_code":"CNY","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67631770304903,"sku":null,"price":543.0,"currency_code":"CNY","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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