{"product_id":"lake-starnberg-travel-poster-by-ludwig-hohlwein-1910","title":"Lake Starnberg Travel Poster by Ludwig Hohlwein, 1910","description":"\u003cp\u003eLudwig Hohlwein’s \u003cem\u003eStarnberger-See, ½ Stunde von München\u003c\/em\u003e, created in 1910, presents the Bavarian lake as a destination at once expansive and readily accessible. A stylised passenger vessel cuts across the foreground, its dark, compact silhouette set against luminous blue water and successive bands of violet-blue mountains. Above this panoramic landscape, the destination is announced in commanding capitals, followed by the practical promise that it lies only half an hour from Munich.\u003c\/p\u003e\n\n\u003cp\u003eHohlwein was among the leading figures in early twentieth-century German poster design and a pioneer of the \u003cem\u003eSachplakat\u003c\/em\u003e, or object poster. This approach replaced elaborate narrative with bold contrasts, simplified forms and an immediately legible visual hierarchy. Here, those principles are applied to regional tourism: lake, ship, mountains and journey time are organised into a concise proposition for urban leisure. The design belongs to a period when expanding rail travel and an appetite for short excursions were making the countryside around Munich newly prominent within commercial visual culture.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe vessel provides the composition with its strongest horizontal form. Rendered in deep blue-grey and purple, it is reduced to a sequence of sharply defined shapes: a long hull, pale superstructure and a smokestack distinguished by circular details. Hohlwein gives just enough information to make the craft recognisable while avoiding descriptive clutter. Light accents around the hull and broken bands beneath it suggest reflected movement on the water rather than a meticulously observed surface.\u003c\/p\u003e\n\n\u003cp\u003eBehind the ship, the landscape develops through layers of colour. The lake occupies the lower part of the design in cool blues, while the distant terrain rises in overlapping silhouettes of blue, mauve and subdued grey. These receding forms establish depth without sacrificing the flat, graphic character of the poster. A faint shoreline and small elongated shapes near the water’s edge extend the sense of scale, making the central vessel appear part of a broader culture of lakeside travel and recreation.\u003c\/p\u003e\n\n\u003cp\u003eThe upper field is comparatively open. Subtle shifts between blue and purple lend atmosphere to the sky, while a few white birds at the upper left interrupt the broad colour area with brisk, economical marks. The typography is equally deliberate. “STARNBERGER SEE” occupies the upper centre in large, clean lettering; “½ STUNDE VON MÜNCHEN” follows beneath at a smaller scale, turning geographical proximity into the poster’s persuasive refrain. Along the lower edge, the more discreet line “AUSKUNFT: VERKEHRSVERBAND STARNBERGERSEE” directs the interested traveller towards further information without competing with the principal message.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eStarnberger See offered precisely the kind of destination suited to modern excursion advertising: visually distinct from the city, yet close enough to be presented as an effortless outing. Hohlwein does not catalogue particular sights around the lake. Instead, he condenses its appeal into a small group of memorable signs—the vessel, open water, distant mountains and clear air. The result is less a topographical record than a persuasive construction of place, designed to be understood quickly in the public spaces where posters were encountered.\u003c\/p\u003e\n\n\u003cp\u003eThe design demonstrates why Hohlwein’s work became so closely associated with the development of German graphic art. Strong silhouettes carry the subject from a distance, while restrained details reward a closer view: the circular fittings above the smokestack, the fine white birds, the narrow ripples and the tonal distinctions within the mountain range. Its economy is central to its effect. In a few carefully balanced shapes, the poster makes Starnberger See appear both serenely removed from Munich and tantalisingly near.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/es\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/es\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/es\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/es\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/es\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":68187003158919,"sku":null,"price":226.0,"currency_code":"CNY","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":68187003191687,"sku":null,"price":542.0,"currency_code":"CNY","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":68187003224455,"sku":null,"price":633.0,"currency_code":"CNY","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":68187003257223,"sku":null,"price":226.0,"currency_code":"CNY","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":68187003289991,"sku":null,"price":542.0,"currency_code":"CNY","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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