{"product_id":"young-america-vintage-bock-beer-poster-by-henry-jerome-schile-1894","title":"Young America Vintage Bock Beer Poster by Henry Jerome Schile, 1894","description":"\u003cp\u003eHenry Jerome Schile’s \u003cem\u003eYoung America\u003c\/em\u003e, published in 1894, stages a convivial encounter between a smiling couple, a glass of drink and an unexpectedly prominent goat. Warm, richly modulated colour gives the vertical composition an immediate poster-like presence: the man’s pale suit and dark hat, the woman’s deep navy dress and the animal’s cool-toned coat stand out against a softly rendered pastoral background. Below them, the emphatic word ‘BOCK’ shifts the scene from genial anecdote to bold beverage advertising.\u003c\/p\u003e\n\n\u003cp\u003eSchile, an American artist born in 1829, worked at a moment when commercially reproduced pictures were becoming an increasingly familiar part of everyday visual culture. Posters and advertising images combined illustration with memorable lettering, carrying ideas about leisure, prosperity and modern life to a broad public. Here, the title \u003cem\u003eYoung America\u003c\/em\u003e lends the gathering a wider suggestion of youthful confidence, while the goat introduces a neat piece of visual wordplay: ‘bock’ denotes both a style of beer and, in German, a male goat.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe figures are grouped tightly in the foreground, creating the easy intimacy of a shared joke. The bearded man, dressed in beige and topped by a dark hat, turns towards his companion with a broad smile, holding up a glass that catches a small highlight. Beside him, the woman’s dark dress is relieved by a pale pink accent. Her animated expression and angled posture make the exchange feel lively rather than formally posed.\u003c\/p\u003e\n\n\u003cp\u003eTo the left, the goat provides both visual balance and comic interruption. Its thick coat is built from fine, curling marks, contrasting with the smoother treatment of faces and clothing. It looks towards the human gathering with an alert, almost participating presence. Green grass and scattered flowers gather around its legs, while pale blue, cloud-like forms open the space above, giving the advertising scene an improbable but cheerful pastoral setting.\u003c\/p\u003e\n\n\u003cp\u003eThe typography is integral to the composition. ‘BOCK’ appears near the base in large decorative letters shifting from yellow into red, their scale and warmth designed to command attention even before the smaller details are absorbed. Beneath it, ‘YOUNG AMERICA’ identifies the design, while ‘No. 193’ appears as a modest catalogue reference. A restrained border contains the abundant colour and keeps the eye moving between the illustrated scene and the commercial message.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eLate nineteenth-century beverage advertising often relied on humour, sociability and instantly recognisable characters rather than lengthy explanation. Schile’s design follows that logic with particular economy: the lifted drink establishes the product’s convivial setting, the couple supply human warmth, and the goat turns the word ‘BOCK’ into a picture that could be understood at a glance. The pastoral details soften the overtly commercial character of the poster, allowing it to function simultaneously as advertisement, comic tableau and decorative illustration.\u003c\/p\u003e\n\n\u003cp\u003eWhat remains especially engaging is the image’s mixture of confidence and eccentricity. Its rich reds, browns and creamy neutrals have the visual force required of public-facing graphic art, yet the glint on the glass, the stitching of the clothes and the carefully described fur reward closer inspection. \u003cem\u003eYoung America\u003c\/em\u003e belongs to an era in which commercial imagery helped define popular notions of pleasure and modernity—and does so through a scene whose peculiar charm depends upon one very well-placed goat.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/es\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 36x24in (90x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/es\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/es\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/es\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/es\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"12x18in (30x45cm) \/ Art print","offer_id":67650055111047,"sku":null,"price":353.0,"currency_code":"CNY","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":67650055143815,"sku":null,"price":948.0,"currency_code":"CNY","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed canvas","offer_id":67650055176583,"sku":null,"price":993.0,"currency_code":"CNY","in_stock":true},{"title":"14x24in (36x60cm) \/ Art print","offer_id":67650055209351,"sku":null,"price":569.0,"currency_code":"CNY","in_stock":true},{"title":"14x24in (36x60cm) \/ Framed art print","offer_id":67650055242119,"sku":null,"price":1354.0,"currency_code":"CNY","in_stock":true},{"title":"14x24in (36x60cm) \/ Framed canvas","offer_id":67650055274887,"sku":null,"price":1445.0,"currency_code":"CNY","in_stock":true},{"title":"24x36in (60x90cm) \/ Art print","offer_id":67650055307655,"sku":null,"price":750.0,"currency_code":"CNY","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed art print","offer_id":67650055340423,"sku":null,"price":2167.0,"currency_code":"CNY","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed canvas","offer_id":67650055373191,"sku":null,"price":2257.0,"currency_code":"CNY","in_stock":true},{"title":"28x45in (70x114cm) \/ Art print","offer_id":67650055405959,"sku":null,"price":1038.0,"currency_code":"CNY","in_stock":true},{"title":"28x45in (70x114cm) \/ Framed art print","offer_id":67650055438727,"sku":null,"price":4152.0,"currency_code":"CNY","in_stock":true},{"title":"28x45in (70x114cm) \/ Framed canvas","offer_id":67650055471495,"sku":null,"price":4152.0,"currency_code":"CNY","in_stock":true},{"title":"31x50in (79x127cm) \/ Art print","offer_id":67650055504263,"sku":null,"price":1896.0,"currency_code":"CNY","in_stock":true},{"title":"31x50in (79x127cm) \/ Framed art print","offer_id":67650055537031,"sku":null,"price":7898.0,"currency_code":"CNY","in_stock":true},{"title":"31x50in (79x127cm) \/ Framed canvas","offer_id":67650055569799,"sku":null,"price":7402.0,"currency_code":"CNY","in_stock":true},{"title":"33x60in (84x150cm) \/ Art print","offer_id":67650055602567,"sku":null,"price":2753.0,"currency_code":"CNY","in_stock":true},{"title":"33x60in (84x150cm) \/ Framed art print","offer_id":67650055635335,"sku":null,"price":12637.0,"currency_code":"CNY","in_stock":true},{"title":"33x60in (84x150cm) \/ Framed canvas","offer_id":67650055668103,"sku":null,"price":11734.0,"currency_code":"CNY","in_stock":true},{"title":"44x70in (112x178cm) \/ Art print","offer_id":67650055700871,"sku":null,"price":4649.0,"currency_code":"CNY","in_stock":true},{"title":"44x70in (112x178cm) \/ Framed art print","offer_id":67650055733639,"sku":null,"price":16924.0,"currency_code":"CNY","in_stock":true},{"title":"44x70in (112x178cm) \/ Framed canvas","offer_id":67650055766407,"sku":null,"price":15796.0,"currency_code":"CNY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/0344\/8638\/files\/file_73413ae6-2d26-4525-8552-5ef9b5fef76f.jpg?v=1791405613","url":"https:\/\/uniquemaps.co\/es\/products\/young-america-vintage-bock-beer-poster-by-henry-jerome-schile-1894","provider":"The Unique Maps Co.","version":"1.0","type":"link"}