{"product_id":"ballatine-co-vintage-bock-beer-poster-by-henry-jerome-schile-1888","title":"Ballatine \u0026 Co. Vintage Bock Beer Poster by Henry Jerome Schile, 1888","description":"\u003cp\u003eHenry Jerome Schile’s \u003cem\u003eBallatine \u0026amp; Co.’s brewery, Newark, N.J., Bock Beer, 1888, King Bock of the rock\u003c\/em\u003e turns a brewery advertisement into a piece of comic pageantry. Created in 1888, the poster is commanded by a shaggy, magnificently horned goat standing high upon a rocky outcrop. Framed by hops and a glowing orange-cream sky, this self-possessed “King Bock” presides over the design like a monarch surveying his territory. Flowing script and emphatic red-and-white lettering complete an unusually theatrical composition.\u003c\/p\u003e\n\n\u003cp\u003eSchile, an American artist active during the nineteenth century, worked within a commercial print culture increasingly alert to the power of memorable characters and recognisable branding. Here the goat is more than decorative: the motif draws upon the familiar association between bock beer and the German word \u003cem\u003eBock\u003c\/em\u003e, meaning a male goat. Brewers repeatedly exploited this linguistic connection, but Schile gives it particular wit by transforming the animal into a crowned figure in all but name—a mascot elevated both physically and rhetorically as the “King Bock of the rock”.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe goat occupies the central foreground, its upright pose creating the poster’s strongest vertical accent. Fine highlights articulate the long, uneven fur, while the horns curve outward against the paler sky, making their silhouette immediately legible. Its steady stance and direct expression lend the animal a curious mixture of naturalistic presence and human-like confidence. Beneath its hooves, the craggy pedestal rises sharply from the lower part of the design, turning an ordinary brewery emblem into a figure of mock-heroic authority.\u003c\/p\u003e\n\n\u003cp\u003eColour helps separate this central character from its surroundings. The warm brown coat is edged with cream highlights and set against a sky that passes from orange into softer yellow and ivory tones. On the left, green hop leaves and clustered cones provide a cooler, richly textured counterpoint. Their inclusion quietly anchors the fantasy of the scene in the ingredients and imagery of brewing. Faint landscape forms at the right edge extend the setting beyond the rock, though they remain subdued enough not to compete with the goat.\u003c\/p\u003e\n\n\u003cp\u003eThe lettering is carefully staged rather than simply added around the illustration. “Ballantine \u0026amp; Co.” sweeps across the upper left in elegant script, its fluid line contrasting with the more forceful treatment of “Bock Beer” below. That principal product name is broad, bright and edged with red, creating a firm visual base beneath the animal. The plainly stated “1888” at lower right supplies a small but decisive chronological note. Together, script, display lettering and illustration form a clear hierarchy: brewer, mascot and product can all be grasped at a glance.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eBy the late nineteenth century, American breweries were using increasingly elaborate pictorial advertising to distinguish their products in a busy consumer market. Schile’s design belongs to this moment, when commercial imagery did not merely identify a drink but constructed a personality around it. Its combination of humour, animal symbolism and decorative typography anticipates the enduring logic of the brand mascot: an instantly recognisable figure capable of carrying a product’s name and character without lengthy explanation.\u003c\/p\u003e\n\n\u003cp\u003eYet the poster’s appeal lies equally in its balance of spectacle and close observation. The goat’s carefully described coat and horns lend credibility to an otherwise playful conceit, while the elevated rock, radiant sky and oversized lettering amplify it into advertising theatre. The result is a lively document of Newark’s nineteenth-century brewing culture and of an era in which commerce, illustration and visual wit met with remarkable directness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/fr\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 36x20in (90x50cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/fr\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/fr\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/fr\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/fr\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"12x18in (30x45cm) \/ Art print","offer_id":67650045247879,"sku":null,"price":352.0,"currency_code":"CNY","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":67650045280647,"sku":null,"price":948.0,"currency_code":"CNY","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed canvas","offer_id":67650045313415,"sku":null,"price":993.0,"currency_code":"CNY","in_stock":true},{"title":"14x24in (36x60cm) \/ Art print","offer_id":67650045346183,"sku":null,"price":569.0,"currency_code":"CNY","in_stock":true},{"title":"14x24in (36x60cm) \/ Framed art print","offer_id":67650045378951,"sku":null,"price":1354.0,"currency_code":"CNY","in_stock":true},{"title":"14x24in (36x60cm) \/ Framed canvas","offer_id":67650045411719,"sku":null,"price":1444.0,"currency_code":"CNY","in_stock":true},{"title":"24x36in (60x90cm) \/ Art print","offer_id":67650045444487,"sku":null,"price":749.0,"currency_code":"CNY","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed art print","offer_id":67650045477255,"sku":null,"price":2166.0,"currency_code":"CNY","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed canvas","offer_id":67650045510023,"sku":null,"price":2256.0,"currency_code":"CNY","in_stock":true},{"title":"28x45in (70x114cm) \/ Art print","offer_id":67650045542791,"sku":null,"price":1038.0,"currency_code":"CNY","in_stock":true},{"title":"28x45in (70x114cm) \/ Framed art print","offer_id":67650045575559,"sku":null,"price":4150.0,"currency_code":"CNY","in_stock":true},{"title":"28x45in (70x114cm) \/ Framed canvas","offer_id":67650045608327,"sku":null,"price":4150.0,"currency_code":"CNY","in_stock":true},{"title":"31x50in (79x127cm) \/ Art print","offer_id":67650045641095,"sku":null,"price":1895.0,"currency_code":"CNY","in_stock":true},{"title":"31x50in (79x127cm) \/ Framed art print","offer_id":67650045673863,"sku":null,"price":7894.0,"currency_code":"CNY","in_stock":true},{"title":"31x50in (79x127cm) \/ Framed canvas","offer_id":67650045706631,"sku":null,"price":7398.0,"currency_code":"CNY","in_stock":true},{"title":"33x60in (84x150cm) \/ Art print","offer_id":67650045739399,"sku":null,"price":2752.0,"currency_code":"CNY","in_stock":true},{"title":"33x60in (84x150cm) \/ Framed art print","offer_id":67650045772167,"sku":null,"price":12630.0,"currency_code":"CNY","in_stock":true},{"title":"33x60in (84x150cm) \/ Framed canvas","offer_id":67650045804935,"sku":null,"price":11728.0,"currency_code":"CNY","in_stock":true},{"title":"44x70in (112x178cm) \/ Art print","offer_id":67650045837703,"sku":null,"price":4646.0,"currency_code":"CNY","in_stock":true},{"title":"44x70in (112x178cm) \/ Framed art print","offer_id":67650045870471,"sku":null,"price":16915.0,"currency_code":"CNY","in_stock":true},{"title":"44x70in (112x178cm) \/ Framed canvas","offer_id":67650045903239,"sku":null,"price":15787.0,"currency_code":"CNY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/0344\/8638\/files\/file_dce4accf-52f6-4b8a-887e-5221b872fd06.jpg?v=1791405600","url":"https:\/\/uniquemaps.co\/fr\/products\/ballatine-co-vintage-bock-beer-poster-by-henry-jerome-schile-1888","provider":"The Unique Maps Co.","version":"1.0","type":"link"}