{"product_id":"h-clausen-son-vintage-beer-poster-by-moritz-ulffers-1876","title":"H. Clausen \u0026 Son Vintage Beer Poster by Moritz Ulffers, 1876","description":"\u003cp\u003eMoritz Ulffers’ \u003cem\u003eCerevisiam bibunt homines animalia cetera fontes\u003c\/em\u003e, published in 1876, turns beer advertising into an elaborate courtly tableau. Beneath a Gothic arch, a crowned king sits enthroned with a glass in hand while an attendant raises a tray beside him. Saturated reds, glowing golds and touches of green give the scene a ceremonial richness, its mock grandeur sharpened by the Latin motto overhead: roughly, ‘Men drink beer; all other creatures drink from springs.’\u003c\/p\u003e\n\n\u003cp\u003eUlffers was a German artist active during the nineteenth century, when illustrated commercial prints frequently drew upon historical costume, literary quotation and visual comedy. Here, the elevated language and medievalising setting transform an everyday drink into the privilege of cultivated humanity. Yet the claim is knowingly extravagant: the poster’s humour depends upon treating beer drinking as though it were a defining achievement of civilisation. The name printed below—‘H. Clausen \u0026amp; Son Brewers, New York’—returns this theatrical fantasy to its commercial purpose.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe king occupies the left of the composition, his crown and richly patterned robes catching the strongest gold highlights. His throne is weighty and architectural, grounding the figure within a setting of pointed arches and dense ornament. A pale area around his head further separates him from the darker masonry behind, heightening the staged majesty of his pose. The beer itself is held almost like an emblem of office: conspicuous, carefully presented and central to the poster’s joke.\u003c\/p\u003e\n\n\u003cp\u003eTo the right, the standing attendant introduces movement into an otherwise formal arrangement. The long, flowing garment forms a vertical counterpoint to the seated monarch, while the uplifted tray creates a second focal point above the figures’ heads. Leaves arranged around the vessel are described with unexpectedly fine detail, their visible veins contrasting with the smoother expanse of the tray. This combination of crisp contour and ornate surface keeps the eye moving between costume, foliage, metalwork and drink.\u003c\/p\u003e\n\n\u003cp\u003eSmaller figures appear near the lower edges: a historically dressed, soldier-like observer at the left and a hat-wearing figure at the right. Their presence makes the central presentation feel public and ceremonial rather than private. Behind them, checkerboard floor tiles recede towards the throne, lending depth to the compressed stage-like space. Gargoyle-like forms and carved details inhabit the upper arch, while a decorative border encloses the whole design. Cooler greys and muted greens in the architecture prevent the dominant scarlet and gold from becoming visually overwhelming.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eThe poster belongs to a period in which advertising increasingly relied upon memorable images rather than plain announcements. Ulffers’ design does not merely identify a brewery; it constructs a compact visual argument through quotation, costume and caricatured splendour. Latin supplies an air of inherited wisdom, Gothic architecture suggests an imagined historical authority, and the enthroned drinker gives the product a suitably theatrical advocate. The brewery name, set prominently at the foot of the scene, completes the transition from proverb to promotion.\u003c\/p\u003e\n\n\u003cp\u003eWhat distinguishes the work is the precision with which it balances ornament and wit. The eye may first register a stately royal scene, but the solemnity quickly gives way to comic exaggeration: crown, throne and attendant have all been recruited in praise of a glass of beer. That tension between elevated presentation and ordinary pleasure gives Ulffers’ 1876 design its enduring visual character.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/fr\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/fr\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/fr\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/fr\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/fr\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67633316888967,"sku":null,"price":227.0,"currency_code":"CNY","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67633316921735,"sku":null,"price":543.0,"currency_code":"CNY","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67633316954503,"sku":null,"price":634.0,"currency_code":"CNY","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67633316987271,"sku":null,"price":227.0,"currency_code":"CNY","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67633317020039,"sku":null,"price":543.0,"currency_code":"CNY","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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