{"product_id":"quinquina-vouvray-vintage-aperitif-poster-by-maurice-biais-1925","title":"Quinquina Vouvray Vintage Aperitif Poster by Maurice Biais, 1925","description":"\u003cp\u003eMaurice Biais’s \u003cem\u003eQuinquina Vouvray au vin blanc, apéritif exquis\u003c\/em\u003e, created in 1925, turns an encounter over a bottle into a piece of brisk visual theatre. Two formally dressed men lean into the lower half of the composition: a slender figure in a top hat approaches from the left, while his broader companion dominates the right. Between them, raised on a small circular table, the quinquina bottle becomes both product and protagonist. A saturated red field removes almost every distraction, setting the black-and-white figures, bottle and lettering into emphatic relief.\u003c\/p\u003e\n\n\u003cp\u003eThe poster belongs to a period when French commercial art had developed a remarkably assured graphic language. Biais, active during the Belle Époque and beyond, worked within a visual culture in which illustrators brought the economy and sophistication of fine draughtsmanship to mass advertising. Colour lithography allowed posters to command the street through broad areas of intense colour and legible typography. Here, a wine-based aperitif is promoted not through abundance or pastoral imagery, but through personality, social exchange and the polished rituals of modern consumption.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe composition is organised around a compact triangle formed by the two men and the bottle. The young man at lower left bends forward with an intent, inquisitive expression, his tall hat extending the figure vertically into the red ground. Opposite him, the more imposing man rises behind the table in dark formal clothing and a sharply contrasting white shirt. Their difference in scale gives the scene an almost caricatural energy: one figure appears curious and mobile, the other solid and authoritative.\u003c\/p\u003e\n\n\u003cp\u003eAt the centre, the bottle catches bright highlights that separate its silhouette from the men’s dark coats. Its label is unusually intricate within an otherwise simplified design, rewarding a closer look with small illustrative details. Beside it stands a glass of aperitif, picked out by tiny reflective accents. Even the rounded edge of the tabletop has been carefully highlighted, lending volume to a composition that otherwise relies on flat colour and forceful contour.\u003c\/p\u003e\n\n\u003cp\u003eTypography supplies the poster’s second performance. Across the upper section, “QUINQUINA VOUVRAY AU VIN BLANC” is delivered at a scale suitable for immediate recognition, while the lower phrase, “demandez un BOURIN”, shifts into the direct language of advertising: ask for a Bourin. “ERNEST BOURIN TOURS” anchors the design along the bottom, connecting the brand to Tours. Rather than sitting apart from the illustration, the lettering brackets the encounter, making the figures appear to act out the message.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eQuinquina was a category of aromatised aperitif associated with cinchona bark and its characteristic bitterness. In this example, the wording emphasises Vouvray white wine, drawing on a regional identity already closely linked with wine culture in the Loire Valley. Yet Biais avoids vineyards, grapes and conventional landscape imagery. His emphasis is urban and sociable: smart clothes, expressive faces and a drink presented as part of a cultivated public life.\u003c\/p\u003e\n\n\u003cp\u003eThe restricted red, black and white palette is central to the poster’s effectiveness. Red establishes instant visibility; black provides weight and definition; white isolates faces, shirtfront, glass and lettering. Within those few elements, Biais constructs a complete comic exchange and a lucid commercial hierarchy. The result is characteristic of the finest period advertising: concise enough to be read at a glance, yet full of facial expression, graphic rhythm and small visual discoveries.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/fr\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/fr\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/fr\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/fr\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/fr\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67631748317575,"sku":null,"price":227.0,"currency_code":"CNY","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67631748350343,"sku":null,"price":543.0,"currency_code":"CNY","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67631748383111,"sku":null,"price":633.0,"currency_code":"CNY","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67631748415879,"sku":null,"price":227.0,"currency_code":"CNY","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67631748448647,"sku":null,"price":543.0,"currency_code":"CNY","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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