{"product_id":"catz-elixir-vintage-aperitif-poster-by-eugene-burnand-1896","title":"Catz Elixir Vintage Aperitif Poster by Eugène Burnand, 1896","description":"\u003cp\u003eEugène Burnand’s 1896 poster \u003cem\u003eCatz Elixir, Le Meilleur des Apéritifs, Catz \u0026amp; Zoon Van Pekela, Groningen\u003c\/em\u003e turns the serving of a drink into a compact theatrical encounter. A woman leans in from the left towards a formally dressed, seated man, who raises a small glass with an expression poised between curiosity and approval. Between them, the table, bottle and glass establish the product at the centre of the exchange, while saturated reds, chestnut browns and touches of gold give the advertisement an immediate warmth.\u003c\/p\u003e\n\n\u003cp\u003eCreated to promote a Dutch aperitif brand, the poster belongs to the lively commercial visual culture of the late nineteenth century, when persuasive lettering and characterful illustration were increasingly combined to make products memorable at a glance. Burnand was a Swiss artist associated with a closely observed realist manner, working across painting and illustration. Here, his attention to facial expression, costume and social gesture gives the advertisement greater narrative substance than a simple display of bottle and brand.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe composition is asymmetrical but carefully balanced. The standing woman occupies the upper left, her forward movement directing attention diagonally towards the man on the right. His seated pose is more contained, yet the lifted glass completes her gesture and links the two figures across the intervening table. This arrangement creates a persuasive visual sequence: presentation, consideration and implied enjoyment.\u003c\/p\u003e\n\n\u003cp\u003eBurnand’s descriptive precision is especially apparent in the clothing. Fine lace-like detailing animates the woman’s dress, while her neatly arranged hair and composed posture contribute to the scene’s air of polished sociability. The man’s dark formal attire provides a weightier mass on the opposite side. Small highlights on the translucent glass and glossy bottle punctuate the deeper tones, ensuring that the advertised drink remains conspicuous without disrupting the human interaction around it.\u003c\/p\u003e\n\n\u003cp\u003eTypography forms an architectural frame for the scene. “CATZ ELIXIR” commands the upper portion in large lettering, followed by the assertive French slogan “le meilleur des apéritifs”. Below, “Catz \u0026amp; Zoon van Pekela, Groningen” identifies the company and place, while further commercial information runs along the lower edge, including a reference to the concessionaire for Belgium. Decorative borders, flourishes and accent lines contain the pictorial scene and give the poster the dense, finished character of period advertising.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eThe use of French is significant to the poster’s intended reach. Although the brand was associated with Groningen, the language and Belgian concessionaire details position Catz Elixir within a wider regional market. Rather than communicating through product information alone, the design presents the aperitif as part of a cultivated social ritual. The exchange between the two figures makes consumption appear conversational, courteous and pleasurable—an early example of advertising constructing an atmosphere around a brand rather than merely naming it.\u003c\/p\u003e\n\n\u003cp\u003eBurnand’s realist instincts are central to the poster’s appeal. The figures are not reduced to flat emblems: their glances, gestures and differing poses create a small but legible drama. At the same time, bold lettering and broad areas of warm colour retain the directness demanded by commercial design. That meeting of pictorial observation and graphic urgency gives \u003cem\u003eCatz Elixir\u003c\/em\u003e its distinctive character, poised between illustrated narrative and emphatic brand image.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/it\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 36x24in (90x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/it\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/it\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/it\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/it\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"A4 (210x297mm) \/ Art print","offer_id":67650078802311,"sku":null,"price":226.0,"currency_code":"CNY","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67650078835079,"sku":null,"price":542.0,"currency_code":"CNY","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":67650078867847,"sku":null,"price":632.0,"currency_code":"CNY","in_stock":true},{"title":"12x18in (30x45cm) \/ Art print","offer_id":67650078900615,"sku":null,"price":352.0,"currency_code":"CNY","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":67650078933383,"sku":null,"price":947.0,"currency_code":"CNY","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed 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