{"product_id":"e-tosetti-brewing-co-vintage-lager-beer-poster-1894","title":"E. Tosetti Brewing Co. Vintage Lager Beer Poster, 1894","description":"\u003cp\u003e\u003cem\u003eE. Tosetti’s Brewing Co’s Celebrated Champagne and Bohemian Export and Lager Beers\u003c\/em\u003e, an anonymous advertising lithograph of 1894, turns a brewery promotion into a spirited theatrical tableau. Perched upon a dark column, a woman in a pale blue costume raises a slender glass with practised elegance. Deep red accents, floral ornaments and flashes of yellow animate the otherwise lightly tinted ground, while the emphatic lettering below transforms her toast into a commercial proclamation.\u003c\/p\u003e\n\n\u003cp\u003eThe poster belongs to the flourishing print culture of the late nineteenth century, when breweries used colour lithography and decorative typography to establish distinctive identities in an increasingly competitive market. Its language is carefully aspirational: “champagne” evokes refinement, while “Bohemian export” lends the beer a fashionable European association. Yet the company’s location is stated plainly beneath the principal wording—“Chicago, U.S.A.”—uniting cosmopolitan suggestion with a clear local identity.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe figure is placed slightly away from the composition’s centre, giving her pose an engaging sense of movement. One arm lifts the glass into the open space at the upper right, while the turn of her body and the sweep of her costume carry the eye back towards the lettering. Her pastel blue dress is enlivened by intricate patterning and strong red passages, creating a vivid contrast with the warm beige background. Flowers woven into her hair introduce smaller notes of green and white, extending the festive character into the finest details of her appearance.\u003c\/p\u003e\n\n\u003cp\u003eThe black column is an especially effective graphic device. Its dense, upright form anchors the lightly poised figure and separates her colourful costume from the paler field behind. The arrangement also gives her something of the presence of a stage performer or emblematic mascot: elevated, isolated and immediately legible from a distance. Frontal illumination keeps the contours crisp, picking out the rim and stem of the glass and defining the folds and ornament of the clothing without complicating the poster’s direct visual message.\u003c\/p\u003e\n\n\u003cp\u003eAt the lower edge, ornate type gives “E. Tosetti Brewing Co.” substantial visual weight. The company name is not merely a caption but part of the composition, its decorative forms echoing the flourish of the costume above. A hierarchy emerges between figure, promotional wording and place-name, allowing the eye to register celebration first and commercial information second. This balance between illustration and typography is central to the poster’s effectiveness.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eBrewing advertisements of this period often sold more than the drink itself: they constructed an atmosphere of sociability, abundance and cultivated pleasure. Here, the raised glass communicates the message almost instantaneously, while the fashionable costume and ornamental lettering elevate an everyday commodity through associations with festivity and refinement. The anonymous designer’s achievement lies in making these associations readable without overcrowding the page.\u003c\/p\u003e\n\n\u003cp\u003eThe result is both advertisement and period graphic design—a compact example of how late nineteenth-century commercial imagery combined vivid colour, an appealing human figure and assertive lettering. Its enduring interest lies in that carefully judged contrast: a light, playful toast held firmly in place by the dark pedestal and the typographic authority of the brewery’s name.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/it\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/it\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/it\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/it\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/it\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67632432284039,"sku":null,"price":227.0,"currency_code":"CNY","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67632432316807,"sku":null,"price":543.0,"currency_code":"CNY","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67632432349575,"sku":null,"price":633.0,"currency_code":"CNY","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67632432382343,"sku":null,"price":227.0,"currency_code":"CNY","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67632432415111,"sku":null,"price":543.0,"currency_code":"CNY","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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