{"product_id":"feigenspan-s-vintage-bock-beer-poster-1895","title":"Feigenspan’s Vintage Bock Beer Poster, 1895","description":"\u003cp\u003e\u003cem\u003eFeigenspan’s Bock Beer (1895–1917)\u003c\/em\u003e, an anonymous advertising poster first created in 1895, builds its message around an exuberant conjunction of figure, drink and radiant colour. A smiling woman in an elaborately patterned blue dress raises a glass of beer before a large golden sun, while orange rays spread across the shallow background. Strong lettering anchors the display, turning the brewery’s name and the words “Bock Beer” into structural elements as prominent as the central figure.\u003c\/p\u003e\n\n\u003cp\u003eDesigned for the Feigenspan brewery and used into the early twentieth century, the poster belongs to a period in which American businesses increasingly relied upon bold printed graphics to establish recognisable identities in crowded urban markets. Breweries were particularly well suited to this new visual culture: names, figures, animals and memorable colour combinations could communicate a brand almost instantaneously. Here, decorative illustration and direct commercial language work together, reflecting the theatrical character of the late nineteenth-century American poster and lithographic trade.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe woman occupies the central foreground, yet the composition is deliberately asymmetrical. Her dark hair, shaded features and cool blue costume gather visual weight towards one side, balanced by the bright disc of the sun and its expanding field of yellow and orange lines. The glass becomes a small but crucial focal point: pale highlights along its surface distinguish it from the surrounding costume and make the advertised drink legible even within the densely ornamented design.\u003c\/p\u003e\n\n\u003cp\u003eClose viewing reveals how carefully the figure has been integrated into the poster’s decorative scheme. Floral patterning enlivens the blue dress, alternating intricate motifs with broader areas of solid colour. Delicate leaves curl around the figure, softening the transition between her silhouette and the radiating background. Subtle shadows beneath her chin and arms give her greater volume, while the rest of the poster remains largely flat and graphic, with clean edges and compressed depth.\u003c\/p\u003e\n\n\u003cp\u003eA partially visible goat at the upper left adds both humour and a second point of character. Its brown-and-white fur and finely described facial hair contrast with the simplified rays behind it. The animal also draws upon the familiar linguistic association of bock beer with the German word \u003cem\u003eBock\u003c\/em\u003e, meaning a male goat—a visual pun that became especially effective in brewing imagery. Across the lower portion, the emphatic lettering arrests the outward movement of the sunburst, ensuring that the eye returns from illustration to brand and product.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eThe poster’s visual hierarchy is unusually economical despite its decorative richness. The radiating sun attracts attention from a distance; the woman supplies expression and human presence; the raised glass identifies the object of enjoyment; and the large typography delivers the commercial message. Warm gold and orange are set against cool blue and deep brown, producing a high-contrast palette capable of holding its own amid competing advertisements.\u003c\/p\u003e\n\n\u003cp\u003eSuch imagery illuminates the changing place of advertising at the end of the nineteenth century. Commercial posters were no longer merely announcements but carefully orchestrated spectacles, using illustration, typography and recurring motifs to make products memorable. \u003cem\u003eFeigenspan’s Bock Beer\u003c\/em\u003e exemplifies that transition with particular energy: festive without becoming visually confused, richly decorated yet immediately readable, and animated by the witty appearance of the goat at the edge of the scene.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/it\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 36x24in (90x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/it\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/it\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/it\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/it\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"A4 (210x297mm) \/ Art print","offer_id":67650102231431,"sku":null,"price":226.0,"currency_code":"CNY","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67650102264199,"sku":null,"price":542.0,"currency_code":"CNY","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":67650102296967,"sku":null,"price":632.0,"currency_code":"CNY","in_stock":true},{"title":"12x18in (30x45cm) \/ Art print","offer_id":67650102329735,"sku":null,"price":352.0,"currency_code":"CNY","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":67650102362503,"sku":null,"price":948.0,"currency_code":"CNY","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed 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