Mathusalem Oude Hasselt Vintage Drinks Advertising Poster, 1903
Opera d’arte autentica
L’opera d’arte che stampiamo è fedelmente restaurata dalla fonte originale - solitamente un museo, una biblioteca o una collezione privata. Non sostituiamo mai, ridisegniamo o inventiamo l’opera dell’artista usando l’IA generativa.
Restaurata nel nostro laboratorio di Londra dall’opera originale del 1903 e stampata in qualità museale. Descrizione completa
L’offerta del Collezionista
Scegli due opere idonee e ricevi il 20% di sconto su entrambe. Scegline tre e quella al prezzo più basso è in omaggio, con un risparmio massimo del 33%.
Abbina liberamente mappe standard idonee e stampe d’arte fine art. Non è richiesto alcun codice; l’offerta viene applicata automaticamente al checkout.
Sono incluse le configurazioni standard su ordinazione. Sono esclusi formati su misura, design personalizzati e lavori su commissione.
Hai bisogno di consegne a indirizzi diversi? Contattaci prima di effettuare l’ordine.L’offerta del Collezionista
Scegli due opere idonee e ricevi il 20% di sconto su entrambe. Scegline tre e quella al prezzo più basso è in omaggio, con un risparmio massimo del 33%.
Abbina liberamente mappe standard idonee e stampe d’arte fine art. Non è richiesto alcun codice; l’offerta viene applicata automaticamente al checkout.
Sono incluse le configurazioni standard su ordinazione. Sono esclusi formati su misura, design personalizzati e lavori su commissione.
Hai bisogno di consegne a indirizzi diversi? Contattaci prima di effettuare l’ordine.Opera d’arte autentica
L’opera d’arte che stampiamo è fedelmente restaurata dalla fonte originale - solitamente un museo, una biblioteca o una collezione privata. Non sostituiamo mai, ridisegniamo o inventiamo l’opera dell’artista usando l’IA generativa.
Restaurata dall’opera originale del 1903 e stampata in qualità museale. Descrizione completa
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Gift message & custom finish
If you want to add a gift message, or a finish (jigsaw, aluminium board, etc.) that is not available here, please request it in the "order note" when you check out.
Every order is custom made, so if you need the size adjusted slightly, or printed on an unusual material, just let us know. We've done thousands of custom orders over the years, so there's (almost) nothing we can't manage.
You can also contact us before you order, if you prefer!
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Mathusalem, Oude Hasselt, made by Litho Myncke in 1903, gives beverage advertising the force of a character portrait. A genial older man...
Continua a leggereMathusalem, Oude Hasselt, made by Litho Myncke in 1903, gives beverage advertising the force of a character portrait. A genial older man occupies the centre of the vertical composition, smiling broadly as he presents a small glass marked “Mathusalem”. His black waistcoat and crisp white shirt, enlivened by narrow red stripes, stand sharply against a field of brilliant orange. With little conventional depth and no distracting setting, figure, lettering and product are fused into one bold graphic statement.
The poster belongs to an era in which lithography was central to European commercial culture, enabling advertisements to combine vivid colour, crisp contours and memorable typography. Its wording places it firmly within a Belgian context: “Oude Hasselt” evokes Hasselt’s long association with distilled spirits, while the lower inscription identifies “Distillerie J. Vandenperre, Bruxelles-Midi”. The name “Mathusalem” is the French form of Methuselah, the biblical figure proverbial for extreme old age; set beside the jovial, white-haired spokesman, it gives the design an instantly legible play on age and longevity.
A closer look
The man’s expansive pose makes the poster unusually sociable. Rather than standing stiffly beside the advertised drink, he extends his arms across the design, turning the small glass into the focus of an open, welcoming gesture. His face is described with economical curves: swept white hair, raised cheeks and an animated expression that remains readable even from a distance. Subtle folds in the dark waistcoat add a degree of modelling, but the figure is largely constructed from clean-edged areas of black, white and red.
Above him, “MATHUSALEM” appears in commanding black capitals, establishing the brand before the eye reaches the figure. The smaller phrase “VIEUX SYSTÈME” introduces a second typographic register, while “OUDE HASSELT” anchors the lower section in a distinct serif face. This progression—from brand name to descriptive phrase and distillery information—is carefully controlled: each element is clear, yet none competes with the smiling central character. Even the glass repeats the name “Mathusalem”, bringing the visual hierarchy to its smallest and most pointed detail.
The orange ground does more than supply warmth. Its near-unbroken expanse flattens the space and intensifies the contrast of the black waistcoat and lettering, while the white shirt and glass provide bright accents. A thin dark border contains the composition, and small ornamental flourishes towards the upper corners soften the otherwise emphatic geometry. The result is decorative without becoming elaborate: pattern is concentrated in the striped sleeves and corner details, leaving the principal forms broad and immediately recognisable.
Context and significance
At the beginning of the twentieth century, posters had to communicate quickly in busy public settings. Mathusalem, Oude Hasselt meets that demand not by illustrating a distillery or presenting a densely detailed drinking scene, but by giving the beverage a human identity. The older gentleman functions almost like an emblem: his age echoes the name, while his convivial manner suggests the everyday social world in which the drink circulated. The French and Dutch wording also reflects the multilingual character of Belgian commercial design.
What remains especially effective is the economy of the conception. A limited palette, one expressive figure and a disciplined sequence of lettering are sufficient to make the advertisement both practical and playful. It is a revealing example of how early twentieth-century lithographic design transformed regional names, commercial information and popular character types into public imagery of lasting graphic appeal.
Choosing the right size and finish
Artwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.
If you need an exact size, specialist framing or help planning a larger display, ask our workshop for advice.
The model in the listing images is holding the 18x24in (45x60cm) version of this art print.
Where personalisation is available, you can add a short title or dedication, or one considered visual detail. See examples of personalised artwork.
Choose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. See examples of our Aged artwork.
Every piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.
Framed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.
Selected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and specialist framing are also available. If the exact option you need is not listed, contact our workshop.
This artwork is also available as a float framed canvas, sometimes known as a shadow gap framed canvas or canvas floater. The work is printed on artist's cotton canvas and then stretched over a handmade box frame. We then "float" the canvas inside a wooden frame, which is available in a range of colours (black, dark brown, oak, antique gold and white). This is a wonderful way to present an art print without glazing in front. See some examples of float framed canvas art and explore the differences between my different finishes.
Mathusalem, Oude Hasselt, made by Litho Myncke in 1903, gives beverage advertising the force of a character portrait. A genial older man occupies the centre of the vertical composition, smiling broadly as he presents a small glass marked “Mathusalem”. His black waistcoat and crisp white shirt, enlivened by narrow red stripes, stand sharply against a field of brilliant orange. With little conventional depth and no distracting setting, figure, lettering and product are fused into one bold graphic statement.
The poster belongs to an era in which lithography was central to European commercial culture, enabling advertisements to combine vivid colour, crisp contours and memorable typography. Its wording places it firmly within a Belgian context: “Oude Hasselt” evokes Hasselt’s long association with distilled spirits, while the lower inscription identifies “Distillerie J. Vandenperre, Bruxelles-Midi”. The name “Mathusalem” is the French form of Methuselah, the biblical figure proverbial for extreme old age; set beside the jovial, white-haired spokesman, it gives the design an instantly legible play on age and longevity.
A closer look
The man’s expansive pose makes the poster unusually sociable. Rather than standing stiffly beside the advertised drink, he extends his arms across the design, turning the small glass into the focus of an open, welcoming gesture. His face is described with economical curves: swept white hair, raised cheeks and an animated expression that remains readable even from a distance. Subtle folds in the dark waistcoat add a degree of modelling, but the figure is largely constructed from clean-edged areas of black, white and red.
Above him, “MATHUSALEM” appears in commanding black capitals, establishing the brand before the eye reaches the figure. The smaller phrase “VIEUX SYSTÈME” introduces a second typographic register, while “OUDE HASSELT” anchors the lower section in a distinct serif face. This progression—from brand name to descriptive phrase and distillery information—is carefully controlled: each element is clear, yet none competes with the smiling central character. Even the glass repeats the name “Mathusalem”, bringing the visual hierarchy to its smallest and most pointed detail.
The orange ground does more than supply warmth. Its near-unbroken expanse flattens the space and intensifies the contrast of the black waistcoat and lettering, while the white shirt and glass provide bright accents. A thin dark border contains the composition, and small ornamental flourishes towards the upper corners soften the otherwise emphatic geometry. The result is decorative without becoming elaborate: pattern is concentrated in the striped sleeves and corner details, leaving the principal forms broad and immediately recognisable.
Context and significance
At the beginning of the twentieth century, posters had to communicate quickly in busy public settings. Mathusalem, Oude Hasselt meets that demand not by illustrating a distillery or presenting a densely detailed drinking scene, but by giving the beverage a human identity. The older gentleman functions almost like an emblem: his age echoes the name, while his convivial manner suggests the everyday social world in which the drink circulated. The French and Dutch wording also reflects the multilingual character of Belgian commercial design.
What remains especially effective is the economy of the conception. A limited palette, one expressive figure and a disciplined sequence of lettering are sufficient to make the advertisement both practical and playful. It is a revealing example of how early twentieth-century lithographic design transformed regional names, commercial information and popular character types into public imagery of lasting graphic appeal.
Choosing the right size and finish
Artwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.
If you need an exact size, specialist framing or help planning a larger display, ask our workshop for advice.
The model in the listing images is holding the 18x24in (45x60cm) version of this art print.
Where personalisation is available, you can add a short title or dedication, or one considered visual detail. See examples of personalised artwork.
Choose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. See examples of our Aged artwork.
Every piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.
Framed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.
Selected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and specialist framing are also available. If the exact option you need is not listed, contact our workshop.
This artwork is also available as a float framed canvas, sometimes known as a shadow gap framed canvas or canvas floater. The work is printed on artist's cotton canvas and then stretched over a handmade box frame. We then "float" the canvas inside a wooden frame, which is available in a range of colours (black, dark brown, oak, antique gold and white). This is a wonderful way to present an art print without glazing in front. See some examples of float framed canvas art and explore the differences between my different finishes.
Molte delle nostre mappe e stampe d’arte vengono scelte come regali premurosi per case, uffici, studi e luoghi significativi.
Scegli un’opzione incorniciata per il regalo più semplice, pronto da appendere, oppure scegli una stampa non incorniciata se il destinatario preferisce selezionare la propria cornice.
Realizziamo gli ordini localmente in 23 paesi in tutto il mondo, così i regali possono spesso essere prodotti vicino al destinatario. Questo li aiuta ad arrivare più rapidamente, a viaggiare in maggiore sicurezza e a evitare sorprese legate a dazi doganali o di importazione.
- Possiamo consegnare direttamente al destinatario
- I pezzi incorniciati arrivano pronti da appendere
- Le stampe non incorniciate sono accuratamente imballate in un robusto tubo protettivo
- Quasi ogni ordine viene realizzato localmente, per regali più rapidi e sicuri
- Il reso entro 90 giorni dà al destinatario il tempo di decidere
Se non sei sicuro di cosa scegliere, ti invitiamo a contattarci. Possiamo aiutarti a scegliere la mappa, il formato, la finitura o l’opzione di consegna più adatti.
Most orders are made locally and delivered in around 2–3 working days, depending on the product, size and destination.
We print and frame maps and artwork in 24 countries around the world, so your order is usually made close to you or your recipient. That means faster delivery, less time in transit, and no customs or import duty surprises.
Personalised and customised pieces usually take an extra 1–2 working days, because we prepare your design and send it to you for approval before printing.
Very large framed orders can take a little longer, as they need extra care in production and delivery.
Every order is carefully packaged: unframed prints are sent in a strong protective tube, while framed pieces are securely packed with protective materials around the frame.
If you need your order by a particular date, please contact us before ordering. We’ll check the best production route and delivery option for your location.
Express delivery is available at checkout for most countries. Next-day delivery is available in the UK, US, Singapore and the UAE.
Your order is covered by our 90-day returns policy and 10-year guarantee.
Our standard frame is a gallery-style black ash hardwood frame, with a simple, modern look. It is approximately 20mm (0.8in) wide. You can also view some lovely customer photos of framed maps and art.
We use super-clear acrylic glazing, also known as Perspex or Acrylite, instead of traditional glass. It is lighter, safer, and has lower reflectivity, giving the artwork a clearer, cleaner appearance.
Six standard frame colours are available at no extra cost: black, dark brown, dark grey, oak, white, and antique gold. Custom framing and mounting/matting is also available for customers looking for something more specific.
Most maps, art prints, and illustrations are also available as a framed canvas. We use matte cotton canvas, stretch it over a sustainably sourced wooden box frame, and then float the piece within a wooden outer frame. The finished result is beautifully presented, with no glazing between you and the artwork.
All frames are supplied ready to hang, with either string or brackets fitted to the back. Very large frames will include heavy-duty hanging plates and/or a mounting baton. If you have any questions, please get in touch.
We can also supply old maps and artwork on canvas, foam board, cotton rag, and other materials.
If you would prefer to frame your map or artwork yourself, please read our size guide before ordering.
Lavoriamo con interior designer, realtà del settore hospitality, professionisti del settore immobiliare, uffici e acquirenti aziendali per singoli pezzi e progetti coordinati di più ampia portata.
Quest'opera può essere adattata a una specifica parete, stanza o progetto e il nostro laboratorio può aiutare a coordinare dimensioni, materiale e incorniciatura prima della produzione.
- Dimensioni precise, extra-large e su misura
- Incorniciatura personalizzata, montaggio e materiali alternativi
- Pezzi coordinati per più stanze o sedi
- Personalizzazione dell'opera, per regolarne il colore e lo stile
- Consulenza su arte e incorniciatura da parte del nostro laboratorio
- Produzione locale per progetti in tutto il mondo
Ogni stampa artistica restaurata inizia dall’opera originale dell’artista—mai da una sostituzione generata dall’IA.
Il nostro studio di Londra lavora a partire da materiali di origine accuratamente selezionati da musei, biblioteche, archivi e collezioni private. Restauriamo i danni dovuti all’età, i colori sbiaditi e le imperfezioni di riproduzione, preservando al contempo la composizione, il tratto del pennello, il segno, la texture e il carattere d’epoca dell’artista.
Non utilizziamo l’IA generativa per ridisegnare, reinterpretare o inventare l’opera. Il restauro digitale viene impiegato solo per recuperare e riprodurre l’opera originale nel modo più fedele possibile.
Una volta restaurata, l’opera master viene preparata per il formato e la finitura da te scelti. Il tuo pezzo viene quindi stampato e, se selezionato, incorniciato vicino alla destinazione di consegna.
Le nostre stampe artistiche giclée utilizzano carta opaca archivistica senza acidi da 200 g/m² e inchiostri pigmentati resistenti allo sbiadimento, per una finitura ricca e di qualità museale. Le stampe artistiche incorniciate utilizzano acrilico ottico cristallino e arrivano pronte da appendere.
Sono disponibili anche tele incorniciate ed edizioni speciali su cotone-rag. Scopri di più sui nostri materiali e finiture.
Restauriamo e produciamo mappe e stampe d’arte dal 1984, e garantiamo personalmente ogni pezzo.
Ogni ordine è coperto dalla nostra garanzia di 10 anni e dalla garanzia di consegna senza danni. Se il vostro pezzo arriva danneggiato, lo sostituiremo o lo rifaremo gratuitamente. Se qualsiasi altro aspetto non fosse conforme, contattate il nostro team di laboratorio e provvederemo tempestivamente a risolvere il problema.
Per tutti i dettagli, consultate la nostra politica su resi e rimborsi.
