{"product_id":"ons-stoopke-vintage-drinks-advertising-poster-1920","title":"Ons Stoopke Vintage Drinks Advertising Poster, 1920","description":"\u003cp\u003e\u003cem\u003eOns Stoopke, J. Fryns, Hasselt\u003c\/em\u003e, dating from 1920, is an anonymous Belgian beverage poster built around an irrepressibly cheerful mascot. Dressed in a brilliant red jacket, voluminous trousers and oversized wooden shoes, he raises a glass in one hand while carrying a bottle in the other. Bright yellow, green and orange, sharpened by touches of blue and heavy black outlines, give the design the immediate visibility required of commercial display.\u003c\/p\u003e\n\n\u003cp\u003eThe name J. Fryns connects the poster with Hasselt, a Belgian city closely associated with the production of jenever and other distilled drinks. During the early twentieth century, advertising increasingly relied upon memorable characters, condensed lettering and emphatic blocks of colour to establish brands at a glance. Here, local identity is communicated not through a view of the city but through a folkloric figure whose costume, convivial expression and drinking vessels turn the product into a miniature theatrical performance.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe character occupies the centre of the tall composition, his rounded silhouette standing forcefully against a background that shifts from luminous yellow towards cooler blue. His broad trousers are articulated with just enough folding to suggest movement, while the broad wooden shoes anchor an otherwise buoyant figure. Bottle and glass extend to either side, creating a balanced pose and making the advertised beverage inseparable from the mascot’s jovial presence.\u003c\/p\u003e\n\n\u003cp\u003eAcross the middle, the words ‘ONS STOOPKE’ are set in bold lettering, functioning almost as a visual platform beneath the figure. Lower down, ‘J. Fryns \u0026amp; Cie’ and ‘STOKERS België’ identify the firm and its trade, while the prominent word ‘GEDEPONEERD’ signals the registered status of the name or design. The typography is not merely informational: changes of scale divide the poster into clear bands, allowing the eye to move rapidly from character to brand.\u003c\/p\u003e\n\n\u003cp\u003eDecoration crowds the edges without obscuring this hierarchy. Intertwining leaves, clover-like forms and floral motifs gather around the upper border, echoed by a small central ornament above the figure. Near the lower corners, tiny musical notes add a further suggestion of sociability and good humour. A warm orange field intensifies the lower lettering, while the thick dark outer border contains the vivid palette like a signboard.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eThe poster belongs to a period when European commercial graphics were becoming increasingly direct. Rather than imitating a detailed painted scene, its anonymous designer uses flat colour, simplified contour and a single exaggerated figure to produce instant recognition. Minimal modelling keeps the forms crisp, yet small flourishes—the patterned borders, trouser folds and musical notation—prevent the design from becoming austere.\u003c\/p\u003e\n\n\u003cp\u003eIts particular appeal lies in the meeting of regional character and modern advertising economy. The mascot may be playful and old-fashioned in dress, but the poster’s tightly controlled hierarchy is distinctly purposeful: figure, name and maker can each be read in quick succession. The result is both a lively document of Belgian beverage culture and a confident example of early twentieth-century brand imagery.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/it\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 36x20in (90x50cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/it\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/it\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/it\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/it\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"12x18in (30x45cm) \/ Art print","offer_id":67650053669255,"sku":null,"price":353.0,"currency_code":"CNY","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":67650053702023,"sku":null,"price":949.0,"currency_code":"CNY","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed canvas","offer_id":67650053734791,"sku":null,"price":994.0,"currency_code":"CNY","in_stock":true},{"title":"14x24in (36x60cm) \/ Art print","offer_id":67650053767559,"sku":null,"price":569.0,"currency_code":"CNY","in_stock":true},{"title":"14x24in (36x60cm) \/ Framed art print","offer_id":67650053800327,"sku":null,"price":1355.0,"currency_code":"CNY","in_stock":true},{"title":"14x24in (36x60cm) \/ Framed canvas","offer_id":67650053833095,"sku":null,"price":1446.0,"currency_code":"CNY","in_stock":true},{"title":"24x36in (60x90cm) \/ Art print","offer_id":67650053865863,"sku":null,"price":750.0,"currency_code":"CNY","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed art print","offer_id":67650053898631,"sku":null,"price":2168.0,"currency_code":"CNY","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed canvas","offer_id":67650053931399,"sku":null,"price":2258.0,"currency_code":"CNY","in_stock":true},{"title":"28x45in (70x114cm) \/ Art print","offer_id":67650053964167,"sku":null,"price":1039.0,"currency_code":"CNY","in_stock":true},{"title":"28x45in (70x114cm) \/ Framed art print","offer_id":67650053996935,"sku":null,"price":4155.0,"currency_code":"CNY","in_stock":true},{"title":"28x45in (70x114cm) \/ Framed canvas","offer_id":67650054029703,"sku":null,"price":4155.0,"currency_code":"CNY","in_stock":true},{"title":"31x50in (79x127cm) \/ Art print","offer_id":67650054062471,"sku":null,"price":1897.0,"currency_code":"CNY","in_stock":true},{"title":"31x50in (79x127cm) \/ Framed art print","offer_id":67650054095239,"sku":null,"price":7903.0,"currency_code":"CNY","in_stock":true},{"title":"31x50in (79x127cm) \/ Framed canvas","offer_id":67650054128007,"sku":null,"price":7406.0,"currency_code":"CNY","in_stock":true},{"title":"33x60in (84x150cm) \/ Art print","offer_id":67650054160775,"sku":null,"price":2755.0,"currency_code":"CNY","in_stock":true},{"title":"33x60in (84x150cm) \/ Framed art print","offer_id":67650054193543,"sku":null,"price":12645.0,"currency_code":"CNY","in_stock":true},{"title":"33x60in (84x150cm) \/ Framed canvas","offer_id":67650054226311,"sku":null,"price":11742.0,"currency_code":"CNY","in_stock":true},{"title":"44x70in (112x178cm) \/ Art print","offer_id":67650054259079,"sku":null,"price":4652.0,"currency_code":"CNY","in_stock":true},{"title":"44x70in (112x178cm) \/ Framed art print","offer_id":67650054291847,"sku":null,"price":16935.0,"currency_code":"CNY","in_stock":true},{"title":"44x70in (112x178cm) \/ Framed canvas","offer_id":67650054324615,"sku":null,"price":15806.0,"currency_code":"CNY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/0344\/8638\/files\/file_2cfa09c2-3113-4446-9b38-dc79f2dbde4a.jpg?v=1791405608","url":"https:\/\/uniquemaps.co\/it\/products\/ons-stoopke-vintage-drinks-advertising-poster-1920","provider":"The Unique Maps Co.","version":"1.0","type":"link"}