{"product_id":"samson-kina-vintage-advertising-poster-by-j-l-goffart-1920","title":"Samson Kina Vintage Advertising Poster by J.L. Goffart, 1920","description":"\u003cp\u003eJ.L. Goffart’s \u003cem\u003eSamson Kina\u003c\/em\u003e, created in 1920, turns a beverage advertisement into a vivid episode of ringside theatre. Two boxers dominate the centre: a muscular blond fighter drives forward with his arm extended, while his brown-haired opponent recoils from the blow. Around them, formally dressed spectators lean, cheer and gesture, their animated faces multiplying the drama. Above the contest, the name “Samson Kina” sweeps across the poster in large red cursive lettering, sharply set against blue.\u003c\/p\u003e\n\n\u003cp\u003eGoffart was a Belgian artist active in the late nineteenth and early twentieth centuries, when commercial posters increasingly relied upon bold colour, memorable characters and easily grasped narratives. Rather than presenting the advertised beverage in isolation, this design builds an entire spectacle around it. The sporting subject supplies movement and physical force, while the emphatic lettering ensures that the name remains inseparable from the excitement below. It is a characteristic piece of visual storytelling from a period in which advertising had to communicate quickly and command attention at a distance.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe composition is organised around the opposing movements of the fighters. The blond boxer advances diagonally into the scene, his shoulders and arms modelled with bright highlights and darker shadows that emphasise his strength. His opponent bends backwards in response, turning the central exchange into a tightly compressed sequence of action and reaction. The ropes of the ring cut horizontally behind them, both framing the encounter and separating the brightly lit combatants from the denser crowd.\u003c\/p\u003e\n\n\u003cp\u003eThat crowd is more than a generic backdrop. Individual expressions emerge from the mass of dark suits, pale shirts and varied facial hair: some spectators stare fixedly towards the punch, while others raise hands or press forward. At lower left, a suited man holds a drink as he cheers, creating a small but direct connection between the boxing spectacle and the poster’s beverage context. On the opposite side, white cloths waved by spectators punctuate the darker earth tones with quick flashes of brightness.\u003c\/p\u003e\n\n\u003cp\u003eColour establishes a clear visual hierarchy. Reds in the lettering and boxing attire provide the strongest accents, played against yellow, beige and warm brown, while black and white sharpen outlines and details. The fighters’ exposed skin and light trunks stand out against the sober clothing behind them, making the ring appear almost stage-lit. Although crowded with incident, the scene remains legible because strong contours hold each figure in place and the open area around the central blow concentrates attention on its impact.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eEarly twentieth-century poster design often blurred the boundaries between illustration, entertainment and commerce. A successful advertisement needed to be read in an instant, yet richly illustrated examples such as this also rewarded closer inspection. Goffart balances those demands effectively: the brand name occupies the upper register with graphic directness, while the boxing match provides narrative detail, humour and human reaction.\u003c\/p\u003e\n\n\u003cp\u003eThe contrast between sporting violence and social formality gives \u003cem\u003eSamson Kina\u003c\/em\u003e much of its period character. The fighters are stripped to the essentials of movement and physique, but their audience appears in jackets, collars and carefully observed faces. The result is at once an advertisement and a miniature crowd scene—a lively record of how commercial artists in 1920 could transform a product name into an event.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/it\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 24x36in (60x90cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/it\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/it\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/it\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/it\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"A4 (210x297mm) \/ Art print","offer_id":67640838422919,"sku":null,"price":227.0,"currency_code":"CNY","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67640838455687,"sku":null,"price":545.0,"currency_code":"CNY","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":67640838488455,"sku":null,"price":635.0,"currency_code":"CNY","in_stock":true},{"title":"12x18in (30x45cm) \/ Art print","offer_id":67640838521223,"sku":null,"price":354.0,"currency_code":"CNY","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":67640838553991,"sku":null,"price":953.0,"currency_code":"CNY","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed 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