{"product_id":"boa-lie-vintage-drinks-advertising-poster-by-julius-klinger-1912","title":"Boa-Lie Vintage Drinks Advertising Poster by Julius Klinger, 1911","description":"\u003cp\u003eJulius Klinger’s \u003cem\u003eBoa-Lie\u003c\/em\u003e, published in 1911, turns a beverage advertisement into a sharply staged comic encounter. An immense dark-green bottle rises at the left, while a portly gentleman in a black coat and top hat occupies the right, his rounded silhouette echoed at ground level by a small, long-bodied dachshund. Between them, the name “BoaLie” sweeps across the upper half of the poster in emphatic red script. The extravagant shifts of scale—bottle, man, dog and miniature houses—give the design its immediate wit and visual momentum.\u003c\/p\u003e\n\n\u003cp\u003eKlinger was an Austrian designer associated with the increasingly sophisticated culture of European commercial art in the early twentieth century. His posters favour economy over elaborate narrative: recognisable silhouettes, forceful lettering and flat areas of colour communicate their message at a glance. \u003cem\u003eBoa-Lie\u003c\/em\u003e belongs to this modern advertising language, in which humour and graphic precision were as useful as literal product information. Rather than presenting the drink in a conventional still life, Klinger constructs a memorable cast of characters around it.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe bottle acts almost like a piece of architecture. Its long neck climbs towards the top edge, while the broad body stands behind a row of low green houses. A pale yellow label interrupts the dark glass, carrying the product name and a star-shaped emblem marked with the letters “B”, “O” and “A”. Klinger keeps these elements simple enough to remain legible within the larger pattern of the composition: deep green against a light ground, with yellow providing a concentrated point of brightness.\u003c\/p\u003e\n\n\u003cp\u003eOn the right, the gentleman’s imposing figure is built from a compact sequence of curves. His top hat, projecting stomach and planted cane establish a self-assured pose, yet the treatment is knowingly caricatural rather than solemn. Small highlights across the otherwise dark coat suggest a glossy surface and prevent the figure from becoming an undifferentiated black mass. At his feet, the dachshund adds a second comic profile. Its low, elongated body contrasts neatly with the man’s height and breadth, while its protruding tongue lends the scene an almost mischievous animation.\u003c\/p\u003e\n\n\u003cp\u003eThe red lettering is not merely a caption placed above the illustration. Its loose, flowing strokes span the interval between bottle and figure, binding the two sides together. The contrast of vermilion red, bottle green and warm yellow creates a strong visual rhythm, while the restrained background allows each accent to register clearly. Even the houses are reduced to little more than roofs, walls and openings: they establish a setting without competing with the advertisement’s principal forms. Spatial realism is deliberately secondary to graphic hierarchy.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eBy 1911, the European poster had become a distinct arena for artistic invention, shaped by the practical need to command attention in busy public spaces. Designers increasingly discarded dense illustration in favour of bold contours, abbreviated forms and lettering conceived as part of the composition. Klinger was particularly adept at this compression. In \u003cem\u003eBoa-Lie\u003c\/em\u003e, the product, brand name and humorous human presence can each be understood almost instantly, yet their eccentric arrangement rewards a longer look.\u003c\/p\u003e\n\n\u003cp\u003eThe poster’s lasting appeal lies in that balance between commercial directness and visual play. Its oversized bottle provides recognition; the red script supplies speed and emphasis; and the stout gentleman with his dachshund introduces personality without requiring a detailed story. Klinger transforms a simple beverage promotion into a compact piece of graphic theatre, characteristic of an era in which modern advertising was discovering how effectively wit, typography and simplified colour could work together.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67640694473095,"sku":null,"price":227.0,"currency_code":"CNY","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67640694505863,"sku":null,"price":545.0,"currency_code":"CNY","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67640694538631,"sku":null,"price":636.0,"currency_code":"CNY","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67640694571399,"sku":null,"price":227.0,"currency_code":"CNY","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67640694604167,"sku":null,"price":545.0,"currency_code":"CNY","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":67640694636935,"sku":null,"price":636.0,"currency_code":"CNY","in_stock":true},{"title":"12x16in (30x40cm) \/ Art print","offer_id":67640694669703,"sku":null,"price":355.0,"currency_code":"CNY","in_stock":true},{"title":"12x16in (30x40cm) \/ Framed art print","offer_id":67640694702471,"sku":null,"price":954.0,"currency_code":"CNY","in_stock":true},{"title":"12x16in (30x40cm) \/ Framed canvas","offer_id":67640694735239,"sku":null,"price":999.0,"currency_code":"CNY","in_stock":true},{"title":"A3 (297x420mm) \/ Art print","offer_id":67640694768007,"sku":null,"price":355.0,"currency_code":"CNY","in_stock":true},{"title":"A3 (297x420mm) \/ Framed art print","offer_id":67640694800775,"sku":null,"price":954.0,"currency_code":"CNY","in_stock":true},{"title":"A3 (297x420mm) \/ Framed canvas","offer_id":67640694833543,"sku":null,"price":999.0,"currency_code":"CNY","in_stock":true},{"title":"16x20in (40x50cm) \/ Art print","offer_id":67640694866311,"sku":null,"price":518.0,"currency_code":"CNY","in_stock":true},{"title":"16x20in (40x50cm) \/ Framed art print","offer_id":67640694899079,"sku":null,"price":1181.0,"currency_code":"CNY","in_stock":true},{"title":"16x20in (40x50cm) \/ Framed canvas","offer_id":67640694931847,"sku":null,"price":1271.0,"currency_code":"CNY","in_stock":true},{"title":"18x24in (45x60cm) \/ Art print","offer_id":67640694964615,"sku":null,"price":572.0,"currency_code":"CNY","in_stock":true},{"title":"18x24in (45x60cm) \/ Framed art print","offer_id":67640694997383,"sku":null,"price":1362.0,"currency_code":"CNY","in_stock":true},{"title":"18x24in (45x60cm) \/ Framed canvas","offer_id":67640695030151,"sku":null,"price":1453.0,"currency_code":"CNY","in_stock":true},{"title":"A2 (420x594mm) \/ Art print","offer_id":67640695062919,"sku":null,"price":572.0,"currency_code":"CNY","in_stock":true},{"title":"A2 (420x594mm) \/ Framed art print","offer_id":67640695095687,"sku":null,"price":1362.0,"currency_code":"CNY","in_stock":true},{"title":"A2 (420x594mm) \/ Framed canvas","offer_id":67640695128455,"sku":null,"price":1453.0,"currency_code":"CNY","in_stock":true},{"title":"20x28in (50x70cm) \/ Art print","offer_id":67640695161223,"sku":null,"price":699.0,"currency_code":"CNY","in_stock":true},{"title":"20x28in (50x70cm) \/ Framed art print","offer_id":67640695193991,"sku":null,"price":1861.0,"currency_code":"CNY","in_stock":true},{"title":"20x28in (50x70cm) \/ Framed canvas","offer_id":67640695226759,"sku":null,"price":1998.0,"currency_code":"CNY","in_stock":true},{"title":"24x36in (60x90cm) \/ Art print","offer_id":67640695259527,"sku":null,"price":763.0,"currency_code":"CNY","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed art print","offer_id":67640695292295,"sku":null,"price":2088.0,"currency_code":"CNY","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed canvas","offer_id":67640695325063,"sku":null,"price":2270.0,"currency_code":"CNY","in_stock":true},{"title":"A1 (594x841mm) \/ Art print","offer_id":67640695357831,"sku":null,"price":763.0,"currency_code":"CNY","in_stock":true},{"title":"A1 (594x841mm) \/ Framed art print","offer_id":67640695390599,"sku":null,"price":2088.0,"currency_code":"CNY","in_stock":true},{"title":"A1 (594x841mm) \/ Framed canvas","offer_id":67640695423367,"sku":null,"price":2270.0,"currency_code":"CNY","in_stock":true},{"title":"28x40in (70x100cm) \/ Art print","offer_id":67640695456135,"sku":null,"price":999.0,"currency_code":"CNY","in_stock":true},{"title":"28x40in (70x100cm) \/ Framed art print","offer_id":67640695488903,"sku":null,"price":2769.0,"currency_code":"CNY","in_stock":true},{"title":"28x40in (70x100cm) \/ Framed canvas","offer_id":67640695521671,"sku":null,"price":2769.0,"currency_code":"CNY","in_stock":true},{"title":"30x40in (75x100cm) \/ Art print","offer_id":67640695554439,"sku":null,"price":999.0,"currency_code":"CNY","in_stock":true},{"title":"30x40in (75x100cm) \/ Framed art print","offer_id":67640695587207,"sku":null,"price":2769.0,"currency_code":"CNY","in_stock":true},{"title":"30x40in (75x100cm) \/ Framed canvas","offer_id":67640695619975,"sku":null,"price":2769.0,"currency_code":"CNY","in_stock":true},{"title":"A0 (841x1189mm) \/ Art print","offer_id":67640695652743,"sku":null,"price":1317.0,"currency_code":"CNY","in_stock":true},{"title":"A0 (841x1189mm) \/ Framed art print","offer_id":67640695685511,"sku":null,"price":6945.0,"currency_code":"CNY","in_stock":true},{"title":"A0 (841x1189mm) \/ Framed canvas","offer_id":67640695718279,"sku":null,"price":6536.0,"currency_code":"CNY","in_stock":true},{"title":"37x50in (94x127cm) \/ Art print","offer_id":67640695751047,"sku":null,"price":1680.0,"currency_code":"CNY","in_stock":true},{"title":"37x50in (94x127cm) \/ Framed art print","offer_id":67640695783815,"sku":null,"price":8352.0,"currency_code":"CNY","in_stock":true},{"title":"37x50in (94x127cm) \/ Framed canvas","offer_id":67640695816583,"sku":null,"price":7853.0,"currency_code":"CNY","in_stock":true},{"title":"45x60in (114x150cm) \/ Art print","offer_id":67640695849351,"sku":null,"price":2270.0,"currency_code":"CNY","in_stock":true},{"title":"45x60in (114x150cm) \/ Framed art print","offer_id":67640695882119,"sku":null,"price":12709.0,"currency_code":"CNY","in_stock":true},{"title":"45x60in (114x150cm) \/ Framed canvas","offer_id":67640695914887,"sku":null,"price":11801.0,"currency_code":"CNY","in_stock":true},{"title":"52x70in (132x178cm) \/ Art print","offer_id":67640695947655,"sku":null,"price":3768.0,"currency_code":"CNY","in_stock":true},{"title":"52x70in (132x178cm) \/ Framed art print","offer_id":67640695980423,"sku":null,"price":17021.0,"currency_code":"CNY","in_stock":true},{"title":"52x70in (132x178cm) \/ Framed canvas","offer_id":67640696013191,"sku":null,"price":15886.0,"currency_code":"CNY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/0344\/8638\/files\/file_db4bbe50-4032-4a99-90d8-f473f6f7b2bd.jpg?v=1791314248","url":"https:\/\/uniquemaps.co\/products\/boa-lie-vintage-drinks-advertising-poster-by-julius-klinger-1912","provider":"The Unique Maps Co.","version":"1.0","type":"link"}