{"product_id":"chas-c-clausen-s-vintage-ale-porter-poster-by-moritz-ulffers-1877","title":"Chas. C. Clausen’s Vintage Ale \u0026 Porter Poster by Moritz Ulffers, 1877","description":"\u003cp\u003eMoritz Ulffers’s \u003cem\u003eChas. C. Clausen’s Ales \u0026amp; Porter. Brewery\u003c\/em\u003e, created in 1877, turns a brewery advertisement into a scene of exuberant industry. At its centre stands a large brewing tub, encircled by cherubic figures who pour, measure, carry and celebrate. Barrels, glasses, straw and trailing foliage crowd the horizontal composition, while rich orange, warm beige and soft gold give the entire scene the glow of a prolonged festive toast.\u003c\/p\u003e\n\n\u003cp\u003eThe print belongs to a period in which nineteenth-century businesses were developing increasingly sophisticated visual identities. Lithographic advertising could do far more than announce a company name: it associated goods with a particular atmosphere and set of values. Here, Clausen’s brewery is presented through abundance, activity and conviviality. The address printed along the lower edge — “BREWERY, 59th STREET \u0026amp; 11th AVENUE, NEW YORK” — anchors that theatrical imagery to a specific urban enterprise, linking playful allegory with the practical geography of commerce.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe eye is first drawn to the central vessel and the cluster of small bodies arranged around it. Their varied poses keep the scene in motion: one figure appears occupied with measuring or pouring at the upper left, while another raises a glass triumphantly in the upper right. Below, figures attend to barrels and straw, extending the brewing narrative into the foreground. Rather than presenting manufacture as heavy labour, Ulffers recasts it as an energetic pageant in which work and leisure become almost indistinguishable.\u003c\/p\u003e\n\n\u003cp\u003eFine outlines distinguish the figures’ expressions, limbs and gestures against broader fields of colour. Pale pink flesh tones stand out from the deeper oranges and light browns of the brewing equipment, while restrained shading rounds the barrels and bodies. Highlights on the glasses and pale froth introduce small points of brightness. Vines and floral motifs weave between the figures, filling otherwise vacant spaces and strengthening the impression of fecundity without interrupting the main action.\u003c\/p\u003e\n\n\u003cp\u003eTypography forms an essential part of the design rather than a separate caption. “CHAS. C. CLAUSEN’S ALES \u0026amp; PORTER” stretches across the upper portion in decorative lettering, its ornamental flourishes matching the lively intricacy below. The brewery address is rendered more directly in a serif face at the bottom, where it supplies the factual information after the spectacle has caught the eye. A delicate border contains the crowded arrangement, giving order to a composition that otherwise seems ready to spill beyond its edges.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eAles and porter were closely embedded in the social and commercial life of expanding nineteenth-century cities. As production and mass-market consumption grew, breweries needed recognisable public images as well as reliable distribution. Ulffers’s advertisement reflects that change: the company name is prominent, but the design’s persuasive force lies equally in its colour, characters and memorable mood. Brewing is represented not through an austere view of machinery or premises, but through a fanciful visual shorthand for plenty, pleasure and industrious craft.\u003c\/p\u003e\n\n\u003cp\u003eThe result is both an advertisement and a compact example of late nineteenth-century commercial design. Its warm palette, decorative lettering and densely choreographed figures reveal how promotional art could combine practical information with elaborate storytelling. Even the smallest participants have individual gestures and expressions, rewarding close attention long after the bold brewery name has delivered its immediate message.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 16x20in (40x50cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67630779564423,"sku":null,"price":227.0,"currency_code":"CNY","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67630779597191,"sku":null,"price":543.0,"currency_code":"CNY","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67630779629959,"sku":null,"price":633.0,"currency_code":"CNY","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67630779662727,"sku":null,"price":227.0,"currency_code":"CNY","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67630779695495,"sku":null,"price":543.0,"currency_code":"CNY","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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