{"product_id":"george-ehrets-brewery-vintage-beer-poster-1890","title":"George Ehret's Brewery Vintage Beer Poster, 1890","description":"\u003cp\u003e\u003cem\u003eGeorge Ehret’s Brewery, N.Y.\u003c\/em\u003e, an anonymous lithograph of 1890, turns a New York brewing concern into a richly staged promotional emblem. A jovial man occupies the foreground, smiling as he raises a glass of beer; beside him stands a brown-and-white goat, rendered with almost equal prominence. Warm browns, ochres and cream are set against cooler greens and touches of blue, while the brewery’s name arches across the composition in large decorative lettering. The result is both industrial advertisement and convivial character study.\u003c\/p\u003e\n\n\u003cp\u003eThe image belongs to a late nineteenth-century culture of commercial display in which manufacturers presented their businesses as sources of prosperity, order and civic consequence. George Ehret’s brewery was represented not simply as a producer of beer but as a substantial presence within New York’s expanding urban economy. Made decades before Prohibition transformed the American brewing industry, the lithograph preserves something of the confidence with which breweries promoted their scale, modernity and public identity.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe central figure supplies the poster’s immediate energy. Dressed in a brown suit, white shirt and blue neck scarf, he lifts his glass in a gesture poised somewhere between a toast and a sales pitch. Light catches the beer and the man’s face, giving both a visual emphasis that is reinforced by the darker folds of his clothing. His animated expression makes the company’s product appear sociable and pleasurable without requiring an elaborate narrative.\u003c\/p\u003e\n\n\u003cp\u003eAt the left, the goat introduces a more playful and unexpected note. Its mottled brown-and-cream coat is built from varied tones and fine marks, contrasting with the smoother treatment of the glass and the broad fields of colour around the figure. Man and animal form a compact foreground group, while the scene behind them recedes into softer greens and blues. Rolling terrain and a waterway create an idealised setting around the brewery imagery, tempering the associations of urban manufacture with a suggestion of open country and natural abundance.\u003c\/p\u003e\n\n\u003cp\u003eTypography is integral to the composition rather than an afterthought. “GEORGE EHRET’S” appears in ornate golden letters across the upper portion, its embellished outlines giving the name the authority of a formal signboard. Below, “BREWERY, N.Y.” is set in heavier serif lettering, firmly identifying both the business and its city. A star emblem at the left and a narrow surrounding border complete the design, containing its mixture of figure, landscape and commercial text within a clear graphic hierarchy.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eBrewing was one of the industries that helped define the dense commercial landscape of late nineteenth-century New York. Images of breweries often stressed imposing buildings, organised production and visible success; here, those associations are softened by humour and hospitality. The raised glass gives the industrial enterprise a human face, while the prominent company name ensures that the scene remains unmistakably promotional.\u003c\/p\u003e\n\n\u003cp\u003eThe lithograph is especially revealing in the way it combines two registers of advertising. Its bold lettering communicates quickly from a distance, but the detailed clothing, animal fur, reflective beer and gently graded landscape reward closer inspection. That balance between graphic immediacy and illustrative richness makes \u003cem\u003eGeorge Ehret’s Brewery, N.Y.\u003c\/em\u003e an engaging record of beverage advertising before modern branding reduced such messages to streamlined logos and slogans.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 20x36in (50x90cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"12x18in (30x45cm) \/ Art print","offer_id":67649397096839,"sku":null,"price":344.0,"currency_code":"CNY","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":67649397129607,"sku":null,"price":949.0,"currency_code":"CNY","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed canvas","offer_id":67649397162375,"sku":null,"price":994.0,"currency_code":"CNY","in_stock":true},{"title":"14x24in (36x60cm) \/ Art print","offer_id":67649397195143,"sku":null,"price":660.0,"currency_code":"CNY","in_stock":true},{"title":"14x24in (36x60cm) \/ Framed art print","offer_id":67649397227911,"sku":null,"price":1355.0,"currency_code":"CNY","in_stock":true},{"title":"14x24in (36x60cm) \/ Framed canvas","offer_id":67649397260679,"sku":null,"price":1446.0,"currency_code":"CNY","in_stock":true},{"title":"20x36in (50x90cm) \/ Art print","offer_id":67649397293447,"sku":null,"price":795.0,"currency_code":"CNY","in_stock":true},{"title":"20x36in (50x90cm) \/ Framed art print","offer_id":67649397326215,"sku":null,"price":2168.0,"currency_code":"CNY","in_stock":true},{"title":"20x36in (50x90cm) \/ Framed canvas","offer_id":67649397358983,"sku":null,"price":2258.0,"currency_code":"CNY","in_stock":true},{"title":"22x40in (56x100cm) \/ Art print","offer_id":67649397391751,"sku":null,"price":1039.0,"currency_code":"CNY","in_stock":true},{"title":"22x40in (56x100cm) \/ Framed art print","offer_id":67649397424519,"sku":null,"price":2981.0,"currency_code":"CNY","in_stock":true},{"title":"22x40in (56x100cm) \/ Framed canvas","offer_id":67649397457287,"sku":null,"price":3433.0,"currency_code":"CNY","in_stock":true},{"title":"28x50in (70x127cm) \/ Art print","offer_id":67649397490055,"sku":null,"price":1897.0,"currency_code":"CNY","in_stock":true},{"title":"28x50in (70x127cm) \/ Framed art print","offer_id":67649397522823,"sku":null,"price":7903.0,"currency_code":"CNY","in_stock":true},{"title":"28x50in (70x127cm) \/ Framed canvas","offer_id":67649397555591,"sku":null,"price":7903.0,"currency_code":"CNY","in_stock":true},{"title":"33x60in (84x150cm) \/ Art print","offer_id":67649397588359,"sku":null,"price":2529.0,"currency_code":"CNY","in_stock":true},{"title":"33x60in (84x150cm) \/ Framed art print","offer_id":67649397621127,"sku":null,"price":12645.0,"currency_code":"CNY","in_stock":true},{"title":"33x60in (84x150cm) \/ Framed canvas","offer_id":67649397653895,"sku":null,"price":12645.0,"currency_code":"CNY","in_stock":true},{"title":"39x70in (99x178cm) \/ Art print","offer_id":67649397686663,"sku":null,"price":4155.0,"currency_code":"CNY","in_stock":true},{"title":"39x70in (99x178cm) \/ Framed art print","offer_id":67649397719431,"sku":null,"price":16935.0,"currency_code":"CNY","in_stock":true},{"title":"39x70in (99x178cm) \/ Framed canvas","offer_id":67649397752199,"sku":null,"price":16212.0,"currency_code":"CNY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/0344\/8638\/files\/file_ed8e2475-ada0-4107-8a7d-8bf875f0e787.jpg?v=1791390078","url":"https:\/\/uniquemaps.co\/products\/george-ehrets-brewery-vintage-beer-poster-1890","provider":"The Unique Maps Co.","version":"1.0","type":"link"}