{"product_id":"julius-winkelmeyer-brewing-association-vintage-lager-beer-poster-1880","title":"Julius Winkelmeyer Brewing Association Vintage Lager Beer Poster, 1880","description":"\u003cp\u003e\u003cem\u003eJulius Winkelmeyer Brewing Assocon, St. Louis, MO., lager beer\u003c\/em\u003e, produced by Wittemann Bros. in 1880, is an exceptionally busy advertisement built around a commanding brown beer bottle. Figures, ornamental lettering, banners, wheat and a miniature cityscape gather around it in a warm blaze of red, orange and gold. Rather than separating illustration from information, the design interweaves them: brand, product and place become parts of the same exuberant spectacle.\u003c\/p\u003e\n\n\u003cp\u003eThe poster belongs to the lively culture of American commercial lithography in the decades after the Civil War, when colour advertising was becoming increasingly elaborate and competitive. St Louis provides an especially meaningful setting. Its large German-American population helped establish the city as a major centre of lager brewing, while urban growth created an expanding market in which breweries needed memorable public identities. Wittemann Bros., known for bold printed advertisements, answered that need here with an emphatic combination of product display, festive imagery and civic pride.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe bottle occupies the central foreground at an exaggerated scale, its dark brown body giving visual weight to a composition otherwise crowded with small incidents. White and red accents sharpen the label, which bears the name “Julius Winkelmeyer Brewing Assocon”, while the surrounding lettering repeatedly reinforces the commercial message. “JULIUS WINKELMEYER” dominates the upper centre; “ST. LOUIS, MO.” establishes the brewery’s geographical identity; and “LAGER BEER” appears prominently below, enclosed by decorative flourishes.\u003c\/p\u003e\n\n\u003cp\u003eAround this central emblem, the poster turns beer advertising into a miniature pageant. In the upper left, two cherubic figures raise their mugs in a jovial toast. A further celebratory figure appears at the upper right, dressed in ornamented traditional clothing and likewise holding a beer mug. Their animated gestures offset the bottle’s rigid verticality, while crisp outlines keep each form distinct despite the density of the design. Ears of wheat frame the upper area, linking the finished drink to its agricultural ingredients without interrupting the overall theatricality.\u003c\/p\u003e\n\n\u003cp\u003eThe lower section broadens the advertisement’s world. Beneath the bottle is a detailed city scene of buildings, transport and pedestrians, introducing a note of modern urban activity. Its smaller scale makes the bottle appear still more monumental, as though the brand presides over the city associated with it. Decorative banners announce “BARREL BEER” on the left and “BOTTLED BEER FOR EXPORT” on the right, neatly balancing two forms of trade. A patterned border contains the abundance, guiding the eye back towards the product and the bold typographic centre.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eLate nineteenth-century brewery advertisements often had to perform several tasks at once: identify the maker, distinguish the product and suggest prosperity, sociability and reach. This design does so through accumulation. The toasting figures supply conviviality; wheat evokes production; the cityscape anchors the business in St Louis; and the export banner projects commerce beyond the local market. Flat, bright colour and strong contrasts ensure that the information remains legible even amid the ornament, with deep earthy browns steadying the hotter reds and oranges.\u003c\/p\u003e\n\n\u003cp\u003eWhat makes the poster especially engaging is its refusal to treat the bottle as a simple still-life object. It becomes the organising monument of an entire commercial world, surrounded by celebration, industry and urban life. The result is both an advertisement for lager and a compact record of how an ambitious American brewery presented itself in 1880: local in identity, expansive in outlook and unmistakably eager to be seen.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 16x20in (40x50cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67630777991559,"sku":null,"price":227.0,"currency_code":"CNY","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67630778024327,"sku":null,"price":543.0,"currency_code":"CNY","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67630778057095,"sku":null,"price":633.0,"currency_code":"CNY","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67630778089863,"sku":null,"price":227.0,"currency_code":"CNY","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67630778122631,"sku":null,"price":543.0,"currency_code":"CNY","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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