{"product_id":"wittouck-schiedam-vintage-genever-poster-1910","title":"Wittouck Schiedam Vintage Genever Poster, 1910","description":"\u003cp\u003e\u003cem\u003eWittouck Schiedam Genièvre\u003c\/em\u003e, an anonymous advertising poster from 1910, builds its message around a single towering green bottle. Set within a pale circular field and surrounded by a red-and-black chequerboard, the bottle appears at once solid and monumental. Large block lettering gives the brand name almost architectural weight, while the limited palette—bottle green, emphatic red, dense black and creamy white—makes the design legible with remarkable immediacy.\u003c\/p\u003e\n\n\u003cp\u003eThe poster belongs to a period in which commercial advertising was becoming an increasingly sophisticated form of public visual culture. Rather than relying on extensive description, its anonymous designer uses scale, typography and ornamental display to associate Wittouck’s Dutch gin with distinction and established quality. The reference to Schiedam would have carried particular relevance: the Dutch city had long been closely associated with the production of genever, the juniper-flavoured spirit identified here by the French spelling “genièvre”. “Bruxelles” places the advertisement within a French-speaking Belgian commercial setting, connecting Dutch distilling tradition with the Brussels market.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eAt the top, “WITTOUCK” stretches across the width of the composition in heavy black capitals. Its blunt, commanding geometry contrasts with the rounded opening below, where the bottle is isolated against white. This pale enclosure acts almost like a spotlight, separating the product from the restless pattern at the edges. The chequerboard is more than a decorative border: alternating blocks of scarlet and black create a strong optical rhythm, directing attention repeatedly back towards the calm vertical axis of the bottle.\u003c\/p\u003e\n\n\u003cp\u003eThe bottle itself is represented with greater tonal nuance than its surroundings. Dark green areas establish its mass, while lighter accents suggest the reflective surface of glass. Its long neck, narrow shoulders and visible closure form a distinctive silhouette that remains clear even at a distance. The principal label introduces a finer register of detail, including ornamental imagery suggestive of swans and classical architecture. These small motifs reward closer inspection without weakening the force of the overall design.\u003c\/p\u003e\n\n\u003cp\u003eBelow the bottle, “SCHIEDAM – GENIÈVRE” states both origin and product in forceful lettering, with “BRUXELLES” appearing beneath at a smaller scale. This descending hierarchy—from brand, to bottle, to the nature and market of the drink—allows the poster to be read almost instantly. Slight changes in letter weight prevent the text from becoming monotonous, while the thin dark border holds the vivid pattern securely within the upright format.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eEarly twentieth-century beverage posters often had to communicate in busy streets, cafés and retail settings, where clarity mattered as much as ornament. Here, pictorial depth is deliberately reduced: broad areas of flat colour, crisp boundaries and oversized lettering replace any elaborate narrative scene. The result reflects a decisive shift towards branding through memorable visual identity. Wittouck’s bottle is not presented as one object among many, but as an emblem surrounded by its own carefully constructed graphic world.\u003c\/p\u003e\n\n\u003cp\u003eWhat gives the design its continuing interest is the tension between restraint and visual exuberance. There are few elements, yet each is pushed to maximum effect: one bottle, one enveloping circle, one insistent pattern and a compact sequence of words. The poster preserves the directness of an advertisement while offering a particularly vivid example of how colour, type and repetition shaped consumer attention in the commercial art of 1910.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 36x24in (90x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"A4 (210x297mm) \/ Art print","offer_id":67650125660551,"sku":null,"price":226.0,"currency_code":"CNY","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67650125693319,"sku":null,"price":542.0,"currency_code":"CNY","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":67650125726087,"sku":null,"price":632.0,"currency_code":"CNY","in_stock":true},{"title":"12x18in (30x45cm) \/ Art print","offer_id":67650125758855,"sku":null,"price":353.0,"currency_code":"CNY","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":67650125791623,"sku":null,"price":948.0,"currency_code":"CNY","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed 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