Far East Travel Poster: Messageries Maritimes, 1931

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Restored in our workshop from the original 1931 artwork and printed to museum-grade archival standards. Full description
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Issued in 1931, Visitez l’Extrême-Orient par les Messageries maritimes presents ocean travel as a passage into colour and atmosphere. A large liner...

Issued in 1931, Visitez l’Extrême-Orient par les Messageries maritimes presents ocean travel as a passage into colour and atmosphere. A large liner occupies the centre of the tall composition, its ordered decks and slender masts rising against a sky washed with amber, burnt orange and dusky blue. Palm fronds enter from the upper left, while the low sun glimmers across dark water towards a faint distant shore. The ship is both subject and promise: a modern vessel poised between Europe and the destinations advertised under the expansive French term “Extrême-Orient”.

The poster belongs to an interwar culture in which passenger shipping was marketed not simply as transport, but as an experience in its own right. Messageries Maritimes connected France with overseas ports, and here the practical business of maritime travel is transformed into an alluring vision of distance. Rather than identifying a single city or landmark, the design assembles a generalised tropical setting from palms, warm light and open sea. Its imagery reflects the European promotional language of the period, when vast and culturally distinct regions of East and Southeast Asia could be condensed into an evocative idea of remoteness and adventure.

A closer look

The liner provides the composition with its firmest structure. Its hull forms a broad, streamlined mass above the water, while stacked decks, funnels, rigging and masts introduce a measured rhythm of horizontal and vertical lines. Small architectural details across the decks suggest the scale and complexity of the vessel without interrupting its clean silhouette. Light catches selected edges, separating the ship from the deepening blues and browns below and giving it a soft radiance rather than a hard industrial presence.

Around this central form, the landscape is deliberately less definite. Clouds merge through smooth tonal transitions, moving from golden light near the horizon into cooler blue overhead. The sea at the lower edge is darker and more reflective, broken by ripples that carry fragments of orange and pale blue. On the right, the barely stated landmass remains subordinate to the glowing horizon; on the left, the arching palm leaves act almost like a theatrical curtain, framing the liner while establishing a tropical register.

The wording runs prominently along the lower edge: “VISITEZ L’EXTRÊME-ORIENT PAR LES MESSAGERIES MARITIMES”. Its bold, stylised capitals provide a graphic base for the atmospheric scene above. The hierarchy is immediate and economical: first the ship and sunset, then the instruction to visit, and finally the name of the company that will carry the traveller there. The visual appeal of the destination and the identity of the transport service become inseparable.

Context and significance

Travel posters of the early twentieth century had to communicate quickly in stations, booking offices and other public settings. Broad areas of colour, emphatic lettering and a single dominant motif made their message legible at a glance. This design follows that logic while favouring mood over geographical specificity. The vertical format magnifies the liner, yet the immense sky and luminous horizon ensure that the promise of the voyage extends beyond the machinery of the ship itself.

Seen today, the poster is revealing on two levels. It records the confidence with which interwar shipping companies promoted long-distance ocean routes, while also preserving a distinctly European construction of Asia as a distant, unified realm. Its appeal lies in that tension between modern precision and imagined elsewhere: the liner is sharply organised and tangible, while the destination remains a glow beyond the horizon.

Choosing the right size and finish

Artwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.

If you need an exact size, specialist framing or help planning a larger display, ask our workshop for advice.

The model in the listing images is holding the 18x24in (45x60cm) version of this art print.

Where personalisation is available, you can add a short title or dedication, or one considered visual detail. See examples of personalised artwork.

Choose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. See examples of our Aged artwork.

Every piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.

Framed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.

Selected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and specialist framing are also available. If the exact option you need is not listed, contact our workshop.

This artwork is also available as a float framed canvas, sometimes known as a shadow gap framed canvas or canvas floater. The work is printed on artist's cotton canvas and then stretched over a handmade box frame. We then "float" the canvas inside a wooden frame, which is available in a range of colours (black, dark brown, oak, antique gold and white). This is a wonderful way to present an art print without glazing in front. See some examples of float framed canvas art and explore the differences between my different finishes.

Many of our maps and art prints are chosen as thoughtful gifts for homes, offices, studies and meaningful places.

Choose a framed option for the easiest ready-to-hang gift, or choose an unframed print if the recipient may prefer to select their own frame.

We make orders locally in 24 countries around the world, so gifts can often be produced close to the recipient. This helps them arrive faster, travel more safely, and avoid customs or import duty surprises.

  • We can deliver directly to the recipient
  • Framed pieces arrive ready to hang
  • Unframed prints are carefully packed in a strong protective tube
  • Almost every order is made locally, for faster, safer gifting
  • 90-day returns give the recipient time to decide

If you are not sure what to choose, please contact us. We can help you pick the right map, size, finish or delivery option.

Most orders are made locally and delivered in around 2–3 working days, depending on the product, size and destination.

We print and frame maps and artwork in 24 countries around the world, so your order is usually made close to you or your recipient. That means faster delivery, less time in transit, and no customs or import duty surprises.

Personalised and customised pieces usually take an extra 1–2 working days, because we prepare your design and send it to you for approval before printing.

Very large framed orders can take a little longer, as they need extra care in production and delivery.

Every order is carefully packaged: unframed prints are sent in a strong protective tube, while framed pieces are securely packed with protective materials around the frame.

If you need your order by a particular date, please contact us before ordering. We’ll check the best production route and delivery option for your location.

Express delivery is available at checkout for most countries. Next-day delivery is available in the UK, US, Singapore and the UAE.

Your order is covered by our 90-day returns policy and 10-year guarantee.

Read our full delivery and local production guide

Our standard frame is a gallery-style black ash hardwood frame, with a simple, modern look. It is approximately 20mm (0.8in) wide. You can also view some lovely customer photos of framed maps and art.

We use super-clear acrylic glazing, also known as Perspex or Acrylite, instead of traditional glass. It is lighter, safer, and has lower reflectivity, giving the artwork a clearer, cleaner appearance.

Six standard frame colours are available at no extra cost: black, dark brown, dark grey, oak, white, and antique gold. Custom framing and mounting/matting is also available for customers looking for something more specific.

Most maps, art prints, and illustrations are also available as a framed canvas. We use matte cotton canvas, stretch it over a sustainably sourced wooden box frame, and then float the piece within a wooden outer frame. The finished result is beautifully presented, with no glazing between you and the artwork.

All frames are supplied ready to hang, with either string or brackets fitted to the back. Very large frames will include heavy-duty hanging plates and/or a mounting baton. If you have any questions, please get in touch.

We can also supply old maps and artwork on canvas, foam board, cotton rag, and other materials.

If you would prefer to frame your map or artwork yourself, please read our size guide before ordering.

We work with interior designers, hospitality businesses, property professionals, offices and corporate buyers on individual pieces and larger coordinated projects.

This artwork can be adapted for a particular wall, room or project, and our workshop can help coordinate the dimensions, material and framing before production.

  • Exact, oversized and made-to-measure dimensions
  • Custom framing, mounting and alternative materials
  • Coordinated pieces for several rooms or locations
  • Art personalisation, to adjust the colour and style of the piece
  • Art and framing guidance from our workshop
  • Local production for projects around the world

Discuss this piece with our Trade & Projects team

Every restored art print begins with the original artist’s work—never an AI-generated replacement.

Our London studio works from carefully selected source material from museums, libraries, archives and private collections. We restore age-related damage, faded colour and imperfect reproduction while preserving the artist’s composition, brushwork, line, texture and period character.

We do not use generative AI to redraw, reinterpret or invent the artwork. Digital restoration is used only to recover and reproduce the original work as faithfully as possible.

Once restored, the master artwork is prepared for your chosen size and finish. Your piece is then printed and, where selected, framed close to its delivery destination.

Our giclée art prints use acid-free 200gsm archival matte paper and fade-resistant pigment inks for a rich, museum-quality finish. Framed art prints use crystal-clear optical acrylic and arrive ready to hang.

Framed canvas and specialist cotton-rag editions are also available. Learn more about our materials and finishes.

Learn more about The Unique Maps Co.

We’ve been restoring and producing maps and art prints since 1984, and we stand behind every piece.

Every order is covered by our 10-year guarantee and damage-free delivery guarantee. If your piece arrives damaged, we’ll replace or remake it free of charge. If anything else isn’t right, contact our workshop team and we’ll put it right promptly.

See our returns and refund policy for full details.