Rare Old Road Map of Utah, 1937: Salt Lake City, Zion NP, Bryce Canyon, Arches NM, Capitol Reef NM
Restored in our London workshop from the original 1937 map and printed to museum-grade archival standards. Full description
The Collector’s Offer
Choose two eligible works and receive 20% off both. Choose three and the lowest-priced one is complimentary, a maximum saving of 33%.
Mix and match eligible standard maps and fine-art prints. No code is required; the offer is applied automatically at checkout.
Standard made-to-order configurations are included. Bespoke sizes, personalised designs and commissioned work are excluded.
Need delivery to different addresses? Contact us before ordering.The Collector’s Offer
Choose two eligible works and receive 20% off both. Choose three and the lowest-priced one is complimentary, a maximum saving of 33%.
Mix and match eligible standard maps and fine-art prints. No code is required; the offer is applied automatically at checkout.
Standard made-to-order configurations are included. Bespoke sizes, personalised designs and commissioned work are excluded.
Need delivery to different addresses? Contact us before ordering.
Restored from the original 1937 map and printed to museum-grade archival standards. Full description
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Gift message & custom finish
If you want to add a gift message, or a finish (jigsaw, aluminium board, etc.) that is not available here, please request it in the "order note" when you check out.
Every order is custom made, so if you need the size adjusted slightly, or printed on an unusual material, just let us know. We've done thousands of custom orders over the years, so there's (almost) nothing we can't manage.
You can also contact us before you order, if you prefer!
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Titled 1937 Road Map of Utah, this striking chart by the HM Gousha Company for the Standard Oil Company of Texas distills...
Continue readingTitled 1937 Road Map of Utah, this striking chart by the HM Gousha Company for the Standard Oil Company of Texas distills an age of confident American motoring into a vivid, double-page tableau. Roads and highways surge across the state in assertive red, their intervals annotated with distances that turn ambitious itineraries into practical plans. A meticulous legend explains a rich symbology—airports marked with crisp icons, state parks and national monuments rendered graphically, and relief conveyed through hachures and precise spot heights. The palette is lively yet disciplined, set within an ornate border that frames Utah’s intermountain drama with period elegance. At lower right, the RPM Motor Oil emblem reminds us that corporate patronage fueled both vehicles and wayfinding, guiding motorists toward dependable service as much as to scenic horizons.
HM Gousha’s reputation shines through every decision on the sheet. Founded by Harry Mathias Gousha, a visionary who helped define mid-century road cartography, the firm prioritized on-the-ground accuracy, elegant typography, and instantly readable conventions that became the motorist’s lingua franca. Sponsored distribution through Standard Oil service stations put these maps into the hands of millions, binding brand and journey with rare finesse. Here, the numbered U.S. routes of the period are clearly traced—US 89’s scenic north–south course, the Victory Highway legacy of US 40, transcontinental US 50, and the contemporaneously extended US 6—capturing a network in motion on the eve of wartime transformation. An index of cities and towns on the right margin and segment-by-segment mileages further refine route choices and travel time calculations.
Geography and design meet with persuasive clarity. Hachures and spot heights articulate the Wasatch Range’s abrupt rise above the valleys of Salt Lake City, Ogden, and Provo, while the Uinta Mountains arc eastward with alpine authority. The Great Salt Lake sprawls in cool tones, its marshes and islands set against the spare geometries of the desert. Drainage patterns string together the Bear, Sevier, Green, and Colorado Rivers, a blue anatomy of the state’s lifelines across the Colorado Plateau. National forests—Uinta, Wasatch-Cache, Manti, Fishlake, and Dixie—are handsomely shaded, guiding travelers through cool timbered corridors. Utah’s crown jewels of conservation—Zion and Bryce Canyon National Parks, Cedar Breaks and Natural Bridges National Monuments, Arches National Monument, and the newly proclaimed Capitol Reef—are highlighted as destinations of wonder, while neat symbols flag municipal airports that stitched the state’s horizons by air.
Urban gravity and road logic are rendered with confident economy. Salt Lake City radiates as the hub, with spokes reaching Ogden to the north and Provo to the south along the Wasatch Front’s urban arc, while Logan anchors the verdant Cache Valley. Westward, routes thread toward Tooele and the Nevada line; southward, the corridor past Bountiful, Murray, Lehi, and on to Saint George ties the state to Arizona and the canyon country. US 91 charts the historic spine later mirrored by the Interstate, US 40 climbs toward the Uintas and Colorado, and US 50 cuts a resolute transect of the Basin and Range. To the traveler, the red arteries and crisp mileage callouts convert rugged terrain into achievable stages, linking town to town, forest to overlook, and park gate to park gate.
As a cultural artifact, the map captures a hinge moment in American mobility—pre-Interstate but post–auto trail, when New Deal roadworks and CCC-era park improvements made the West newly accessible. Standard Oil’s support is more than a logo; it embodies an ecosystem of service stations, travel advice, and road hospitality that defined the era’s long-distance drive. Gousha’s artistry—ornate border, vibrant palette, disciplined symbology—infuses utility with romance, inviting detours to scenic viewpoints as surely as it directs the quickest line across the desert. This is navigational intelligence rendered as graphic poetry: a document that guided real journeys in 1937 and, today, evokes the optimism, engineering ambition, and vast, beckoning spaces of Utah at the height of the golden age of the road.
Cities and towns on this map
- Salt Lake City
- Provo
- Ogden
- Saint George
- Logan
- Tooele
- Bountiful
- Murray
- Lehi
Notable Features & Landmarks
- Roads and highways marked in red
- State parks and monuments indicated graphically
- Airports identified with specific symbols
- Drainage patterns and notable geographic features
- An index to cities and towns on the right side
- The RPM Motor Oil logo prominently displayed
- Hachures for relief shown in mountainous regions
- City and town names labeled clearly
- Distances between locations indicated
Historical and design context
- Mapmaker/Publisher: HM Gousha Company, prepared for the Standard Oil Company of Texas.
- Year of Creation: 1937
- Design and Style: The map features vibrant colors and is presented in a double-page layout. It has a detailed legend and displays hachures and spot heights for relief representation.
- Features Illustrated: Roads, highways, trails, state parks, monuments, national forests, and airports, providing a detailed overview of Utah's infrastructure.
- Context of Mapmaker: The HM Gousha Company was known for producing high-quality road maps that were essential for travelers during the mid-20th century, often sponsored by companies like Standard Oil.
- Historical Significance: Reflects the state of road networks and transportation considerations in 1937 and highlights the significance of the Standard Oil Company in aiding navigation.
- Themes Shown: Infrastructure for travel, including notable places of interest, cities, and transportation routes.
- Regions Covered: The map primarily covers the state of Utah, with some references to neighboring states including Arizona, Idaho, and Nevada.
- Visual Observation: The map includes ornate borders and vibrant color schemes which were typical of cartographic design during this period, enhancing its visual appeal.
Please double check the images to make sure that a specific town or place is shown on this map. You can also get in touch and ask us to check the map for you.
This map looks great at every size, but I always recommend going for a larger size if you have space. That way you can easily make out all of the details.
This map looks amazing at sizes all the way up to 100in (250cm). If you are looking for a larger map, please get in touch.
Please note: the labels on this map are hard to read if you order a map that is 16in (40cm) or smaller. The map is still very attractive, but if you would like to read the map easily, please buy a larger size.
The model in the listing images is holding the 18x24in (45x60cm) version of this map.
The fifth listing image shows an example of my map personalisation service.
If you’re looking for something slightly different, check out my collection of the best old maps to see if something else catches your eye.
Please contact me to check if a certain location, landmark or feature is shown on this map.
This would make a wonderful birthday, Christmas, Father's Day, work leaving, anniversary or housewarming gift for someone from the areas covered by this map.
This map is available as a giclée print on acid free archival matte paper, or you can buy it framed. The frame is a nice, simple black frame that suits most aesthetics. Please get in touch if you'd like a different frame colour or material. My frames are glazed with super-clear museum-grade acrylic (perspex/acrylite), which is significantly less reflective than glass, safer, and will always arrive in perfect condition.
This map is also available as a float framed canvas, sometimes known as a shadow gap framed canvas or canvas floater. The map is printed on artist's cotton canvas and then stretched over a handmade box frame. We then "float" the canvas inside a wooden frame, which is available in a range of colours (black, dark brown, oak, antique gold and white). This is a wonderful way to present a map without glazing in front. See some examples of float framed canvas maps and explore the differences between my different finishes.
For something truly unique, this map is also available in "Unique 3D", our trademarked process that dramatically transforms the map so that it has a wonderful sense of depth. We combine the original map with detailed topography and elevation data, so that mountains and the terrain really "pop". For more info and examples of 3D maps, check my Unique 3D page.
Titled 1937 Road Map of Utah, this striking chart by the HM Gousha Company for the Standard Oil Company of Texas distills an age of confident American motoring into a vivid, double-page tableau. Roads and highways surge across the state in assertive red, their intervals annotated with distances that turn ambitious itineraries into practical plans. A meticulous legend explains a rich symbology—airports marked with crisp icons, state parks and national monuments rendered graphically, and relief conveyed through hachures and precise spot heights. The palette is lively yet disciplined, set within an ornate border that frames Utah’s intermountain drama with period elegance. At lower right, the RPM Motor Oil emblem reminds us that corporate patronage fueled both vehicles and wayfinding, guiding motorists toward dependable service as much as to scenic horizons.
HM Gousha’s reputation shines through every decision on the sheet. Founded by Harry Mathias Gousha, a visionary who helped define mid-century road cartography, the firm prioritized on-the-ground accuracy, elegant typography, and instantly readable conventions that became the motorist’s lingua franca. Sponsored distribution through Standard Oil service stations put these maps into the hands of millions, binding brand and journey with rare finesse. Here, the numbered U.S. routes of the period are clearly traced—US 89’s scenic north–south course, the Victory Highway legacy of US 40, transcontinental US 50, and the contemporaneously extended US 6—capturing a network in motion on the eve of wartime transformation. An index of cities and towns on the right margin and segment-by-segment mileages further refine route choices and travel time calculations.
Geography and design meet with persuasive clarity. Hachures and spot heights articulate the Wasatch Range’s abrupt rise above the valleys of Salt Lake City, Ogden, and Provo, while the Uinta Mountains arc eastward with alpine authority. The Great Salt Lake sprawls in cool tones, its marshes and islands set against the spare geometries of the desert. Drainage patterns string together the Bear, Sevier, Green, and Colorado Rivers, a blue anatomy of the state’s lifelines across the Colorado Plateau. National forests—Uinta, Wasatch-Cache, Manti, Fishlake, and Dixie—are handsomely shaded, guiding travelers through cool timbered corridors. Utah’s crown jewels of conservation—Zion and Bryce Canyon National Parks, Cedar Breaks and Natural Bridges National Monuments, Arches National Monument, and the newly proclaimed Capitol Reef—are highlighted as destinations of wonder, while neat symbols flag municipal airports that stitched the state’s horizons by air.
Urban gravity and road logic are rendered with confident economy. Salt Lake City radiates as the hub, with spokes reaching Ogden to the north and Provo to the south along the Wasatch Front’s urban arc, while Logan anchors the verdant Cache Valley. Westward, routes thread toward Tooele and the Nevada line; southward, the corridor past Bountiful, Murray, Lehi, and on to Saint George ties the state to Arizona and the canyon country. US 91 charts the historic spine later mirrored by the Interstate, US 40 climbs toward the Uintas and Colorado, and US 50 cuts a resolute transect of the Basin and Range. To the traveler, the red arteries and crisp mileage callouts convert rugged terrain into achievable stages, linking town to town, forest to overlook, and park gate to park gate.
As a cultural artifact, the map captures a hinge moment in American mobility—pre-Interstate but post–auto trail, when New Deal roadworks and CCC-era park improvements made the West newly accessible. Standard Oil’s support is more than a logo; it embodies an ecosystem of service stations, travel advice, and road hospitality that defined the era’s long-distance drive. Gousha’s artistry—ornate border, vibrant palette, disciplined symbology—infuses utility with romance, inviting detours to scenic viewpoints as surely as it directs the quickest line across the desert. This is navigational intelligence rendered as graphic poetry: a document that guided real journeys in 1937 and, today, evokes the optimism, engineering ambition, and vast, beckoning spaces of Utah at the height of the golden age of the road.
Cities and towns on this map
- Salt Lake City
- Provo
- Ogden
- Saint George
- Logan
- Tooele
- Bountiful
- Murray
- Lehi
Notable Features & Landmarks
- Roads and highways marked in red
- State parks and monuments indicated graphically
- Airports identified with specific symbols
- Drainage patterns and notable geographic features
- An index to cities and towns on the right side
- The RPM Motor Oil logo prominently displayed
- Hachures for relief shown in mountainous regions
- City and town names labeled clearly
- Distances between locations indicated
Historical and design context
- Mapmaker/Publisher: HM Gousha Company, prepared for the Standard Oil Company of Texas.
- Year of Creation: 1937
- Design and Style: The map features vibrant colors and is presented in a double-page layout. It has a detailed legend and displays hachures and spot heights for relief representation.
- Features Illustrated: Roads, highways, trails, state parks, monuments, national forests, and airports, providing a detailed overview of Utah's infrastructure.
- Context of Mapmaker: The HM Gousha Company was known for producing high-quality road maps that were essential for travelers during the mid-20th century, often sponsored by companies like Standard Oil.
- Historical Significance: Reflects the state of road networks and transportation considerations in 1937 and highlights the significance of the Standard Oil Company in aiding navigation.
- Themes Shown: Infrastructure for travel, including notable places of interest, cities, and transportation routes.
- Regions Covered: The map primarily covers the state of Utah, with some references to neighboring states including Arizona, Idaho, and Nevada.
- Visual Observation: The map includes ornate borders and vibrant color schemes which were typical of cartographic design during this period, enhancing its visual appeal.
Please double check the images to make sure that a specific town or place is shown on this map. You can also get in touch and ask us to check the map for you.
This map looks great at every size, but I always recommend going for a larger size if you have space. That way you can easily make out all of the details.
This map looks amazing at sizes all the way up to 100in (250cm). If you are looking for a larger map, please get in touch.
Please note: the labels on this map are hard to read if you order a map that is 16in (40cm) or smaller. The map is still very attractive, but if you would like to read the map easily, please buy a larger size.
The model in the listing images is holding the 18x24in (45x60cm) version of this map.
The fifth listing image shows an example of my map personalisation service.
If you’re looking for something slightly different, check out my collection of the best old maps to see if something else catches your eye.
Please contact me to check if a certain location, landmark or feature is shown on this map.
This would make a wonderful birthday, Christmas, Father's Day, work leaving, anniversary or housewarming gift for someone from the areas covered by this map.
This map is available as a giclée print on acid free archival matte paper, or you can buy it framed. The frame is a nice, simple black frame that suits most aesthetics. Please get in touch if you'd like a different frame colour or material. My frames are glazed with super-clear museum-grade acrylic (perspex/acrylite), which is significantly less reflective than glass, safer, and will always arrive in perfect condition.
This map is also available as a float framed canvas, sometimes known as a shadow gap framed canvas or canvas floater. The map is printed on artist's cotton canvas and then stretched over a handmade box frame. We then "float" the canvas inside a wooden frame, which is available in a range of colours (black, dark brown, oak, antique gold and white). This is a wonderful way to present a map without glazing in front. See some examples of float framed canvas maps and explore the differences between my different finishes.
For something truly unique, this map is also available in "Unique 3D", our trademarked process that dramatically transforms the map so that it has a wonderful sense of depth. We combine the original map with detailed topography and elevation data, so that mountains and the terrain really "pop". For more info and examples of 3D maps, check my Unique 3D page.
Many of our maps and art prints are chosen as thoughtful gifts for homes, offices, studies and meaningful places.
Choose a framed option for the easiest ready-to-hang gift, or choose an unframed print if the recipient may prefer to select their own frame.
We make orders locally in 23 countries around the world, so gifts can often be produced close to the recipient. This helps them arrive faster, travel more safely, and avoid customs or import duty surprises.
- We can deliver directly to the recipient
- Framed pieces arrive ready to hang
- Unframed prints are carefully packed in a strong protective tube
- Almost every order is made locally, for faster, safer gifting
- 90-day returns give the recipient time to decide
If you are not sure what to choose, please contact us. We can help you pick the right map, size, finish or delivery option.
Most orders are made locally and delivered in around 2–3 working days, depending on the product, size and destination.
We print and frame maps and artwork in 23 countries around the world, so your order is usually made close to you or your recipient. That means faster delivery, less time in transit, and no customs or import duty surprises.
Personalised and customised pieces usually take an extra 1–2 working days, because we prepare your design and send it to you for approval before printing.
Very large framed orders can take a little longer, as they need extra care in production and delivery.
Every order is carefully packaged: unframed prints are sent in a strong protective tube, while framed pieces are securely packed with protective materials around the frame.
If you need your order by a particular date, please contact us before ordering. We’ll check the best production route and delivery option for your location.
Express delivery is available at checkout for most countries. Next-day delivery is available in the UK, US, Singapore and the UAE.
Your order is covered by our 90-day returns policy and 10-year guarantee.
Our standard frame is a gallery-style black ash hardwood frame, with a simple, modern look. It is approximately 20mm (0.8in) wide. You can also view some lovely customer photos of framed maps and art.
We use super-clear acrylic glazing, also known as Perspex or Acrylite, instead of traditional glass. It is lighter, safer, and has lower reflectivity, giving the artwork a clearer, cleaner appearance.
Six standard frame colours are available at no extra cost: black, dark brown, dark grey, oak, white, and antique gold. Custom framing and mounting/matting is also available for customers looking for something more specific.
Most maps, art prints, and illustrations are also available as a framed canvas. We use matte cotton canvas, stretch it over a sustainably sourced wooden box frame, and then float the piece within a wooden outer frame. The finished result is beautifully presented, with no glazing between you and the artwork.
All frames are supplied ready to hang, with either string or brackets fitted to the back. Very large frames will include heavy-duty hanging plates and/or a mounting baton. If you have any questions, please get in touch.
We can also supply old maps and artwork on canvas, foam board, cotton rag, and other materials.
If you would prefer to frame your map or artwork yourself, please read our size guide before ordering.
Every Unique Maps piece begins with an authentic cartographic source or an original design from our London studio.
For our historic maps, we source rare originals from libraries, archives, auction houses and private collections around the world. We carefully restore each map for print—repairing age-related damage, balancing colour and improving clarity while preserving its original detail, texture and character.
Once restored, the map is prepared for your chosen size and finish. Your piece is then printed and, where selected, framed close to its delivery destination.
Our map prints use acid-free 200gsm archival matte paper and fade-resistant pigment inks, creating a rich, non-glossy finish designed to last. Framed maps use crystal-clear optical acrylic and arrive ready to hang.
Canvas, cotton-rag and other specialist presentations are also available. Learn more about our materials and finishes.
Personalising your map
You can add a short title or dedication, mark one meaningful place, or request one considered visual detail. For personalised designs, we send a proof before printing and you can request changes before approval.
For more complex bespoke commissions, contact our design team.
Original or Aged
Choose Original for true-to-source colour, or Aged for a warmer, richer antique character created with our specialist ageing process. See examples of our Aged maps.
If you are not happy with your order for any reason, contact me and I'll get it fixed ASAP, free of charge. Please see my returns and refund policy for more information.
I am very confident you will like your restored map or art print. I have been doing this since 1984. I'm a 5-star Etsy seller. I have sold tens of thousands of maps and art prints and have over 5,000 real 5-star reviews. My work has been featured in interior design magazines, on the BBC, and on the walls of dozens of 5-star hotels.
I use a unique process to restore maps and artwork that is massively time consuming and labour intensive. Hunting down the original maps and illustrations can take months. I use state of the art and eye-wateringly expensive technology to scan and restore them. As a result, I guarantee my maps and art prints are a cut above the rest. I stand by my products and will always make sure you're 100% happy with what you receive.
Almost all of my maps and art prints look amazing at large sizes (200cm, 6.5ft+) and I can frame and deliver them to you as well, via special oversized courier. Contact me to discuss your specific needs.
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